Social Reading Cultures On Booktube Bookstagram And Booktok

This book examines the reading cultures developed by communities of readers and book lovers on BookTube, Bookstagram, and BookTok as an increasingly important influence on contemporary book and literary culture. It explores how the affordances of social media platforms invite readers to participate in social reading communities and engage in creative and curatorial practices that express their identity as readers and book lovers. The interdisciplinary team of authors argue that by creating new opportunities for readers to engage in social reading practices, bookish social media has elevated the agency and visibility of readers and book consumers within literary culture. It has also reshaped the cultural and economic dynamics of book recommendations by creating a space in which different actors are able to form an identity as mediators of reading culture. Concise and accessible, this introduction to an increasingly central set of literary practices is essential reading for students and scholars of literature, sociology, media, and cultural studies, as well as teachers and professionals in the book and library industries.

Childhood is changing in ways that we are still unpacking, affected by digitalization, globalization and climate change, as well as shocks such as the COVID-19 pandemic. In many OECD education systems, child empowerment is increasingly an explicit aim of policies and practices. But it is often poorly defined, which risks turning it into a mere slogan. With the advancement of children’s rights, children are increasingly being included as stakeholders in decision-making processes. This report gives examples of how children in OECD countries can and do participate in making decisions about issues that affect them. The report examines children's emotional well-being and physical activity, and the role of schools as a physical space to create and support relationships. It also underlines the untapped potential of media education when it comes to seizing opportunities in childhood. Empowering all children to make the most of digital opportunities starts with further narrowing the gap in terms of access to digital tools and the Internet, where inequalities are persistent and pervasive. So, what does child empowerment mean today? Empowered children have the opportunity and ability to act on issues important and relevant to them, can learn by making mistakes, and are key contributors to democracy.

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

This Element explores the changing landscape of eBook businesses and cultures in China in the past two decades and examines how disruptive innovation and the platform economy have transformed one of the world's largest book markets. Through an evolutionary perspective, this Element documents and analyses the emergence, growth, and refinement of disruptive models in three areas of trade publishing, including free eBook developments, digital self-publishing, and platformed social reading. It offers a critical account of the complex interplay between emerging technologies, business innovations, and book cultures and conceptualises China's eBook evolution as both a part of global digital publishing transformation in the platform age and an embodiment of local dynamics in a transitional society. This Element is essential for scholars, students, publishers, and the interested publics to understand China's digital publishing innovations and their global implications.

Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019–2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make– choosing, connecting, and responding– in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.

Molly Abel Travis unites reader theory with an analysis of historical conditions and various cultural contexts in this discussion of the reading and reception of twentieth-century literature in the United States. Travis moves beyond such provisional conclusions as "the text produces the reader" or "the reader produces the text" and considers the ways twentieth-century readers and texts attempt to constitute and appropriate each other at particular cultural moments and according to specific psychosocial exigencies. She uses the overarching concept of the reader "in "and "out "of the text both to differentiate the reader implied by the text from the actual reader and to discuss such in-and-out movements that occur in the process of reading as the alternation between immersion and interactivity and between role playing and unmasking. Unlike most reader theorists, Travis is concerned with the agency of the reader. Her conception of agency in reading is informed by performance, psychoanalytic, and feminist theories. This agency involves compulsive, reiterative performance in which readers attempt to find themselves by going outside the self--engaging in literary role playing in the hope of finally and fully identifying the self through self-differentiation. Furthermore, readers never escape a social context; they are both constructed and actively constructing in that they read as part of interpretive communities and are involved in collaborative creativity or what Kendall Walton calls "collective imagining."

The tenth-anniversary edition of a foundational text in digital media and learning, examining new media practices that range from podcasting to online romantic breakups. Hanging Out, Messing Around, and Geeking Out, first published in 2009, has become a foundational text in the field of digital media and learning. Reporting on an ambitious three-year ethnographic investigation into how young people live and learn with new media in varied settings—at home, in after-school programs, and in online spaces—it presents a flexible and useful framework for understanding the ways that young people engage with and through online platforms: hanging out, messing around, and geeking out, otherwise known as HOMAGO. Integrating twenty-three case studies—which include Harry Potter podcasting, video-game playing, music sharing, and online romantic breakups—in a unique collaborative authorship style, Hanging Out, Messing Around, and Geeking Out combines in-depth descriptions of specific group dynamics with conceptual analysis. Since its original publication, digital learning labs in libraries and museums around the country have been designed around the HOMAGO mode and educators have created HOMAGO guidebooks and toolkits. This tenth-anniversary edition features a new introduction by Mizuko Ito and Heather Horst that discusses how digital youth culture evolved in the intervening decade, and looks at how HOMAGO has been put into practice. This book was written as a collaborative effort by members of the Digital Youth Project, a three-year research effort funded by the John D. and Catherine T. MacArthur Foundation and conducted at the University of California, Berkeley, and the University of Southern California.