Sport As Symbol

Upon first consideration, sport and art seem to occupy separate, even opposing, realms--sport, associated with physical prowess, and art, with the highest reaches of the human mind. But because sport is such a powerful metaphor for so many human experiences, it has found its way into artistic traditions all over the world. Part One of this book provides a basic understanding of sport as symbol. Part Two gives attention to animals as adversaries and traces the origins of sporting art back to the hunt. Part Three considers humans competing against humans in combat sports, ball games, stick-and-ball games, and racquet sports, as well as in warfare. Part Four concentrates on contesting with oneself in races and sports of grace and beauty such as gymnastics, figure skating and ice dancing. The book concludes with a discussion of the athlete's relationships to society.

 Examining the phenomenon of nationalism in the world of sport, this collection of new essays identifies moments when athletes became national symbols through their actions on and off the field. Since the break-up of the Soviet Union and Yugoslavia, and related global events of the 1980s and 1990s, scholars have explored how race, ethnicity, gender and sexuality shape and are shaped by nationalism and national participation. Topics include: race, golf and the struggle for social justice in South Africa; sport as a battleground within the Israel/Palestine conflict; multiculturalism and the Olympic Games; and white privilege in sport. These case studies explore the strength (and fragility) associated with national identity, and how athletes become icons for their nations.

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Filling a gap in the literature on the history of sport in Europe, the book brings together complementary studies on diverse aspects of the interrelation between sport and urban space. Going from geography to political science, from sports history to urban and transport history, it suggests a three-fold approach. A first thematic group of researches ranges around "Sport Development and Urban Spaces", exploring the impact of the city on the rise of sport. A second focal point is related to "Sport Policies and Local Identities" with a special attention given to the making of sport venues and competitions in the making of urban identity. A third thematic group includes studies on "Sport Facilities, Engineers and Workers". The articulation of the three parts builds a unique contribution to the process of identity making at a European level. This book was published a sa special issue of the International Journal of the History of Sport.

This Great Symbol is the definitive study of the origins of the modern Olympic Games and of their founder, Pierre de Coubertin, whose ideological stamp the Olympics still bear. Behind this fascinating blend of biography and history lies an impressive framework of cultural, social, and psychological theories skilfully employed to interpret the creation and symbolism of the modern Olympic Games. Hailed as both a classic in sport history and as a paradigmatic study in the anthropology of the past, This Great Symbol helped launch the new collaboration between historians and cultural anthropologists that continues to mark the human sciences worldwide. For this 25th anniversary edition, Professor MacAloon adds a new preface evaluating subsequent scholarship on Coubertin and the Olympic origins and a highly personal afterword describing the impact of This Great Symbol on his own subsequent career as an Olympic anthropologist and cultural performance theory. This book was published as a special issue of the International Journal of the History of Sport.

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.

Introduction to the Sociology of Sport offers a comprehensive overview of topics, theories, definitions and results of sport sociological research and discussions. A unique approach to the social specificity of sport is outlined.