Sports Advantage

The book examines the new and popular topic of home advantage in sport The text is well structured and broad in its scope covering both the theory and psychological effects of home advantage, as well as giving detailed and applied examples across many sports. The books take a balanced approach and included a chapter on the home disadvantage an emerging line of thought in the area

Written by an international team of expert contributors, this unique global and authoritative survey explores in full but accessible detail the basic constructs and concepts of modern sport and exercise psychology and their practical application. The book consists of 62 chapters, written by 144 contributors, deriving from 24 countries across the world. The chapters are arranged in nine cohesive sections: sport and exercise participants; the influence of environments on sport and exercise; motor skills; performance enhancement; building and leading teams; career, life skills and character development; health and well-being enhancement; clinical issues in sport psychology; and professional development and practice. Each chapter contains chapter summaries and objectives, learning aids, questions, exercises and references for further reading. Its comprehensive scale and global reach make this volume an essential companion for students, instructors and researchers in sport science, sport and exercise psychology, psychology, and physical education. It will also prove invaluable for coaches and health education practitioners.

This book cuts through the jargon and complicated formulae to focus on the key concepts in sports economics, introducing the fundamentals in a concise and engaging way to give the reader without a background in economics the tools with which to read and apply sports economics in their work. Full of real-world cases and stories, the book offers a short economic history of sport and explains the economic foundations of the world of sport today, from local leagues to mega-events. Covering both amateur and professional sports, it explores and explains the most important issues in contemporary sports economics, from player transfer markets and the rise of women’s sports to the spending behaviour of fans and the growing shadow of corruption. A fascinating read for any student, researcher or practitioner working in sport, or for the general reader who wants to understand the background to many of the most important stories in sport today, this is the only book on sports economics that you will ever need.

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

When their usual soccer field cannot be used for the big tournament, the members of The Lightning use hard work--and teamwork--to fix up another field so that the tournament can go on.

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.