Strategic Advertising Mechanisms
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Strategic Advertising Mechanisms
Author | : Jorge David Fernández Gómez |
Publsiher | : Intellect (UK) |
Total Pages | : 176 |
Release | : 2021-09-27 |
Genre | : Electronic Book |
ISBN | : 1789384303 |
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An academic review of the major marketing techniques that transformed advertising communication forever. This book takes an in-depth look at the most important and transcendent strategic advertising mechanisms to emerge in the twentieth century. Charting trends in classic advertising methodologies, the author explores key concepts from Rosser Reeves's unique selling proposition and Procter & Gamble's copy strategy to influential modern approaches including Kevin Roberts's Lovemarks and Douglas Holt's iconic brand framework. It also considers European mechanisms, including Jacques Séguéla's star strategy and Henri Joannis' psychological axis theory. Practitioners, researchers, scholars, and students will find much to gain from this rich exploration of the strategies that shaped modern advertising and the figures behind them.
Strategic Advertising Mechanisms
![Strategic Advertising Mechanisms](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Jorge David Fernández Gómez |
Publsiher | : Unknown |
Total Pages | : 163 |
Release | : 2021 |
Genre | : Advertising |
ISBN | : 1789384311 |
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Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
The Blueprint for Strategic Advertising
Author | : Margo Berman |
Publsiher | : Routledge |
Total Pages | : 224 |
Release | : 2016-07-01 |
Genre | : Business & Economics |
ISBN | : 9781317211624 |
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The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
Strategic Advertising Campaigns
Author | : Don E. Schultz,Beth E. Barnes |
Publsiher | : Contemporary Books |
Total Pages | : 408 |
Release | : 1995 |
Genre | : Advertising campaigns |
ISBN | : CORNELL:31924072184777 |
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This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
Social Media Marketing a Strategic Guide
Author | : Sean Buttle |
Publsiher | : Sean Buttle |
Total Pages | : 117 |
Release | : 2023-01-19 |
Genre | : Business & Economics |
ISBN | : 9182736450XXX |
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Do you want to learn how to get the most from social media marketing? Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or online sales? Having an effective social media marketing strategy will help you to achieve this. “Social Media Marketing a Strategic Guide” will show you how to engage and connect with your audience so that your Social Media Marketing is a success. Inside this book, you will learn: - The best cutting edge social media marketing techniques. - The one method that will help to boost sales. - How to take advantage of the different social media marketing platforms. - A simple trick you can do to engage with your target audience. - Learn why social media marketing fails for some people. - And much, much more. This book will provide you with proven methods so that you will be able to create effective social media marketing and achieve high levels of success. If you want to build a strong audience and have a positive Social Media Marketing ROI, then start reading this book today.
Strategic Advertising
![Strategic Advertising](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Judith Corstjens |
Publsiher | : Unknown |
Total Pages | : 216 |
Release | : 1990 |
Genre | : Advertising |
ISBN | : 0434902446 |
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This handbook is aimed at all executives involved in the planning stages of advertising. The author demonstrates how to apply the many existing techniques and theories needed to develop a planning approach, such as writing a creative brief, assessing the effectiveness and success of advertising.
Small Business Marketing Strategies All In One For Dummies
Author | : Consumer Dummies |
Publsiher | : John Wiley & Sons |
Total Pages | : 600 |
Release | : 2016-05-06 |
Genre | : Business & Economics |
ISBN | : 9781119236931 |
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6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside... Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results
Strategic Advertising Management
![Strategic Advertising Management](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 0 |
Release | : 2001 |
Genre | : Electronic Book |
ISBN | : OCLC:909898296 |
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