Strategic Love

Probably more than in any other area of human existence, the road to broken relationships is paved with good intentions. No one falls in love with the aim of hurting the object of their affections, much less hurting themselves. But, sadly, this happens all too often. Why? This book effectively demonstrates that there's nothing mysterious, whimsical or uncertain about love. It gives clear and pragmatic answers to three simple questions- What is love? How do I know the right person? What do I need to do, from day to day, to have a good relationship? By illustrating explanations with real life situations, this book reveals the very simple and practical principles that guarantee that love always works.

And when you see what's out there. What do you want with it. Do you want to fuck it. Like, weekly? Or do you want to sort of. Put your hands in its pockets. Take it to your mother. Love it until you die. Sort of thing. With acid wit, Miriam Battye's play takes a scalpel to modern romance. No! Fuck NO. I don't want to, like, go for WALKS and use and reuse those METAL FOIL SERVING trays all my life NO. I want to TEAR SOMEONE APART. Strategic Love Play opened at the Belgrade Theatre, Coventry, in July 2023, produced by Paines Plough, Soho Theatre and Belgrade Theatre, in association with Landmark Theatres.

FT BUSINESS BOOK OF THE MONTH 'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ 'A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!', Richard Rumelt, author of Good Strategy, Bad Strategy Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way. Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time. 'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy' Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe 'Practical and comprehensive' Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

The second edition of the book is richer in contents with updated concepts on strategic management. The entire text is restructured and fine-tuned to meet the needs of the students pursuing MCom/MBA/PGDBA and identical courses. The book, now divided into four parts, is focused on providing the readers broad perspectives on formulation of strategy, its processes, implementation as well as evaluation so as to assess its effectiveness. The book brings into fore the learning that a strategy is good if it passes the test of feasibility, acceptability and suitability. Now, the text incorporates 44 live cases of successful, reputable organizations, which have excelled as a result of application of strategic planning/strategic thinking in formulation and implementation of their strategies. Besides, references have been made of the practices in 65 successful global companies while discussing the concepts and practices. NEW TO THE SECOND EDITION Beginning with an overview of strategic management, the text analyzes important topics such as • Environmental macro- and micro-factors of the organization, which underline success of an enterprise • What develops sustainable competitive advantage in organizations • Eight implementation techniques which are helpful in successful implementation of strategies • Evaluation of strategy and GE-McKinsey matrix on measurement of organizational success • Role and traits of strategic leadership for successful implementation of strategy in face of uncertain, turbulent and complex global market • Learning from the case study on Mobil company

Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.