Strategic Marketing For Social Enterprises In Developing Nations

Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

NESsT is an organization that develops sustainable social enterprises to solve critical social problems in emerging market economies. NESsT believes that social enterprise is a powerful tool that provides marginalized communities the skills, accessibility and technology needed to overcome social barriers and break the cycle of poverty. Drawing on NESsT's unique methodology for identifying and building the capacity of early-stage social enterprises, as well as on surveys of relevant stakeholders, Social Enterprise in Emerging Market Countries provides a clear picture of where social enterprises are and where they need to go, and identifies key players in the social enterprise field and how they can take the bold steps needed to facilitate the growth and impact of these models. Etchart and Camolli focus on NESsT's research in Latin America and Central Europe, the two regions where it has operated for over 15 years, particularly in Argentina, Brazil, Chile, Ecuador, and Peru, with some cases from other countries in Latin America. For the purpose of illustrating important models and innovative programs and policies, this book also highlights cases and experiences from Central Europe.

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Social Entrepreneurs: Mobilisers of Social Change works to fill a gap in research literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems.

`Management for Social Enterprise is a great introduction to the rich variety of social enterprises in the UK. It is also a useful tool to help us to build more effective social enterprises that really deliver on their missions by people who have hands on experience. This is just what the rapidly growing social enterprise sector needs, a management manual to help us take social enterprises to the next level by people who have hands on experience′ - Sophi Tranchell, Managing Director of Divine Chocolate Ltd and Cabinet Office sponsored Social Enterprise Ambassador `The recent explosive growth in the number of social enterprises, their diverse and dynamic nature, and the upsurge in research about them all makes this a potentially bewildering field of knowledge to explore. This book provides a clear and timely guide to the management challenges involved in understanding and running social enterprises, and underlines why their unique nature requires something more than just standard business school wisdom′ - Ken Peattie, Professor of Marketing and Strategy, Cardiff Business School, and Director of the ESRC Centre for Business Relationships, Accountability, Sustainability and Society `Provides a good introduction to the management of social enterprises touching on a broad range of topics and will help those invovled in managing social enterprises and those trying to understand more about the sector. It draws on the experience of those who have worked in the social enterprise sector in a range of countries and are passionate about developing it′ - Fergus Lyon, Professor of Enterprise and Organizations, Middlesex University Overviewing the key business topics required by social entrepreneurs, and managers in social enterprises Management for Social Enterprise covers strategy, finance, ethics, social accounting, marketing and people management. Written in direct, accessible language by a team of authors currently teaching and researching in this sector, each chapter is fully supported with learning resources. Chapters include brief overviews, further reading, suggested web resources and, importantly, international case studies, drawing on real-life business examples. This book is essential reading for students and practitioners of Social Entrepreneurship and Social Enterprise, but will also be of use to anyone with an interest in management, corporate responsibility, ethics or community studies.

This international exploration on different economic systems provides a comprehensive account which brings a wide range of countries to the forefront in terms of both comparability and accountability, this study shines a light on the differences in systems between states, and provides information to equip readers to minimize those differences.

Social entrepreneurship has grown in popularity in recent decades as a way to use business models and innovation to address social and environmental issues. While these ventures are helpful to many, emerging opportunities and challenges in the field still need to be explored. It is essential to remain knowledgeable on the emerging research within the field of social entrepreneurship so that we may better implement entrepreneurial solutions to social issues. The Research Anthology on Approaches to Social and Sustainable Entrepreneurship presents a comprehensive collection of the recent research into the developments, challenges, and opportunities of social and sustainable entrepreneurship in the modern era. Covering topics such as ecotourism, leadership styles, and poverty alleviation, this major reference work is an indispensable resource for business leaders and executives, entrepreneurs, government officials, community leaders, students and educators of higher education, economists, sociologists, librarians, researchers, and academicians.

With the current upsurge of Industry 4.0, the way manufacturers assemble their products to sell in a competitive market has changed, guided by the SMART strategy. Only the most adaptable and suitable firms will be able to survive in this new business and economic world, and in this sense, the combination of (formal and informal) formation and working experience exerted by senior entrepreneurs will generate competitive advantages in the firms they work. Senior Entrepreneurship and Aging in Modern Business is an essential reference source that discusses senior entrepreneurship, its benefits to companies due to its combination of practical experience and training, and the impact technology has on it. Featuring research on topics such as human capital, value creation, and organizational success, this book is ideally designed for entrepreneurs, executives, managers, policymakers, professionals, researchers, business administrators, academicians, and students.