Strategy And The Sea

An important book, presenting the latest insights by the leading world authorities on naval history.

This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.

This book focuses on the theory and practice of maritime strategy and operations by the weaker powers at sea. Illustrated by examples from naval and military history, the book explains and analyzes the strategies of the weaker side at sea in both peacetime and wartime; in defense versus offense; the main prerequisites for disputing control of the sea; and the conceptual framework of disputing control of the sea. It also explains and analyzes in some detail the main methods of disputing sea control – avoiding/seeking decisive encounters, weakening enemy naval forces over time, counter-containment of enemy naval forces, destroying the enemy’s military-economic potential at sea, attacks on the enemy coast, defense of the coast, defense/capturing important positions/basing areas, and defense/capturing of a choke point. A majority of the world’s navies are currently of small or medium-size. In the case of a war with a much stronger opponent, they would be strategically on the defensive, and their main objective then would be to dispute control of the sea by a stronger side at sea. This book provides a practical guide to such a strategy. This book would be of much interest to students of naval power, maritime security, strategic studies and military/naval history.

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

This volume brings together international experts to provide fresh perspectives on geopolitical concerns in the South China Sea. The book considers the interests and security strategies of each of the nations with a claim to ownership and jurisdiction in the Sea. Examining contexts including the region’s natural resources and China’s behaviour, the book also assesses the motivations and approaches of other states in Asia and further afield. This is an accessible, even-handed and comprehensive examination of current and future rivalries and challenges in one of the most strategically important and militarized maritime regions of the world.

While the overriding image of the First World War is of the bloody stalemate on the Western Front, the overall shape of the war arose out of its maritime character. It was essentially a struggle about access to worldwide resources, most clearly seen in GermanyÕs desperate attempts to counter the American industrial threat, which ultimately drew the United States into the war. This radical new book concentrates on the way in which each side tried to use or deny the sea to the other, and in so doing describes rapid wartime changes not only in ship and weapons technology but also in the way naval warfare was envisaged and fought. Melding strategic, technical, and tactical aspects, Friedman approaches the First World War from a fresh perspective and demonstrates how its perceived lessons dominated the way navies prepared for the Second World War.

Many books and articles have been written on wars in narrow seas. However, none deals in any comprehensive manner with the problems of strategy and conduct of naval operations. The aim of this book is to explain in some detail the characteristics of a war fought in narrow seas and to compare and contrast strategy and major operations in narrow seas and naval warfare in the open ocean..

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