Strategy Of The Dolphin

You Don't Have To Be A Shark To Be A Success In Business Although you don't think of yourself as a shark in business, you are smart, ambitious, and want to succeed. With the challenge of the Information Age looming large on the horizon, your adaptability to change, your search for the elegant solution to every kind of problem, your desire to work with the system and with others toward a common end, defines and shapes your perspective. You don't need the killer instinct. Your talents, your coping skills, your intelligence will help you succeed in the changing world of tomorrow. Your dolphin personality -- flexible, responsive, accepting -- represents precisely the attitude that successful managers must adopt. In Strategy of the Dolphin, the authors, innovative business experts, demonstrate that everyone will need to be a dolphin to survive the changes the future will bring. They speak directly to your needs, to your management style, reminding you that your way is perfect for your temperament and goals. Strategy of the Dolphin will enable you to develop your creativity, break through obsolete thinking, and act upon your own compelling visions. Of course dolphins like to win, but they know that others don't have to lose at their expense. A vital book that will take you into tomorrow today, Strategy of the Dolphin is a stimulating blueprint for success that resourceful and self-aware people can use in their continuing search for excellence.

“This powerful exploration of how we become human and how the soul endures is a song of beauty and sorrow, haunting and unforgettable.” —School Library Journal (starred review) A Publishers Weekly Best Book of the Year A School Library Journal Best Book of the Year An ALA Best Book for Young Adults A Book Links Best Book of the Year A New York Public Library Children’s Title for Reading and Sharing Mila becomes famous around the world when she is rescued from an unpopulated island off the coast of Florida. Years ago, Mila went missing from a boat crash, and she has been raised by dolphins from the age of four. Researchers teach Mila language and music. But she also learns about rules and expectations, about locked doors and broken promises, disappointment and betrayal. The more Mila finds out about what it means to be human, the more she longs for her home in the ocean . . . “As moving as a sonnet, as eloquently structured as a bell curve, this book poignantly explores the most profound of themes—what it means to be human . . . All together, a frequently dazzling novel.” —Publishers Weekly (starred review) “Her mind and spirit shaped by the dolphins who raised her, a feral child views herself and her human captors from a decidedly unusual angle in this poignant story . . . A probing look at what makes us human, with an unforgettable protagonist.” —Kirkus Reviews “Mila’s rich inner voice makes her a lovely, lyrical character.” —VOYA Magazine

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

Apes and dolphins: primates and cetaceans. Could any creatures appear to be more different? Yet both are large-brained intelligent mammals with complex communication and social interaction. In the first book to study apes and dolphins side by side, Maddalena Bearzi and Craig B. Stanford, a dolphin biologist and a primatologist who have spent their careers studying these animals in the wild, combine their insights with compelling results. Beautiful Minds explains how and why apes and dolphins are so distantly related yet so cognitively alike and what this teaches us about another large-brained mammal: Homo sapiens. Noting that apes and dolphins have had no common ancestor in nearly 100 million years, Bearzi and Stanford describe the parallel evolution that gave rise to their intelligence. And they closely observe that intelligence in action, in the territorial grassland and rainforest communities of chimpanzees and other apes, and in groups of dolphins moving freely through open coastal waters. The authors detail their subjects’ ability to develop family bonds, form alliances, and care for their young. They offer an understanding of their culture, politics, social structure, personality, and capacity for emotion. The resulting dual portrait—with striking overlaps in behavior—is key to understanding the nature of “beautiful minds.”