Subtly Selling Services

A practical and straightforward guide to understanding some excellent principles of selling and relationship skills in life. The author underscores the importance of connecting with people and gaining their trust, whether in personal relationships or a business context. Among other valuable nuggets are knowing when to say No in the appropriate circumstance, utilizing mentors & coaches to your greatest benefit, and how success can result from failures & obstacles in life. This book is loaded with practical advice and tools to teach low pressure, subtle techniques to help others understand the benefits of buying from you. It uses real-world examples to demonstrate how to apply what is taught. Most people do not like to be sold or feel pressured to take action. This book shows how to make someone want what you are offering instead of feeling they have been talked into purchasing a product, service, or idea they did not want. It teaches how to build relationships instead of one-time sales.

It does not matter if you are selling a product, a service, or an idea to a friend; you cannot reach high levels of success unless you can get other people to understand why they should listen to you and do what you recommend. This book is loaded with practical advice and tools to teach low pressure, subtle techniques, to help others understand the benefits of buying from you. It uses real world examples to demonstrate how to apply what is taught. Most people do not like to be sold or feel pressured to take action. This book shows how to make someone want what you are offering instead of feeling they have been talked into purchasing a product, service or idea they did not really want. It teaches how to build relationships instead of one time sales.

Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

The customer service book that will help you blitz the competition and win life-long customers! The options customers have today to get what they want are so plentiful that not a single company, or representative of that company, can afford to be powerless in the competitive world of service. Through the story of a $6,000 Egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons, or on the flipside, alienate once-devoted customers. The 10 Golden Rules of Customer Service represents the costly mistake of removing customer satisfaction from the bottom line. The teachable moments divulged throughout the book transcend industry, position, and career level and encourage everyone to contribute, coaching readers to go above and beyond in order to get ahead and create a one-of-a-kind customer experience. Perfect for readers of Be Our Guest, The Service Culture, and Raving Fans! "The $6,000 Egg blows up the traditional customer service model and presents a new, exciting, and revolutionary way to win customers for life. Todd and Deb's 10 NEW Golden Rules will transform the bottom line of both he provider and the customer forever!"—Dave Ramsey, New York Times bestselling author and nationally syndicated radio show host

What are the foundations of scriptwriting? Why do some scripts gain more prestige than others? How do you write a script and get it noticed? Scriptwriting for Film, Television and New Media answers these questions and more, offering a comprehensive introduction to writing scripts for film, television, the Internet, and interactive multimedia. Author Alan C. Hueth explains not just how to write, but how to think and apply the fundamental principles of screenwriting to multiple platforms and genres. This includes chapters on numerous script formats, including drama and comedy in film and TV, short films, commercials and PSAs, news and sports, interview shows, documentaries, reality shows, and corporate and educational media, including interactive multimedia. This book also addresses legal and ethical issues, how to become a professional scriptwriter, and a section on production language that provides helpful explanations of how camera, locations, visual and audio effects combine on screen to engage and sustain viewer attention, and, consequently, how to improve scriptwriting technique. The book features numerous case studies and detailed examples, including chapter by chapter exercises, plot diagrams, quick-look and learn tables that assist readers to quickly understand genre related script elements, and in-depth script close-ups to examine precisely how writers utilize the principles and elements of drama to create a successful script. It is also supported by a comprehensive companion website with further case studies, assignments, video clips, and examples of films and programs discussed in the book. Scriptwriting for Film, Television, and New Media is ideal for aspiring scriptwriters and anyone wanting to broaden their understanding of how successful scripts are created.

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.