Super Searchers Cover The World

This book asks experts to reveal strategies for finding international business information on the Web. Through a series of interviews, exploration of the challenges of reaching outside a researchers area of knowledge is detailed.

Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.

Offering the advice, insights, experiences, and encouragement would-be Internet entrepreneurs need to establish a successful independent research business, this book provides an insider's view of Internet businesses and their unique services. Eleven entrepreneurial super searchers representing a broad range of topic specialities and business focuses are interviewed. Also discussed are the details for getting started, developing a niche, finding clients, doing the research, networking with peers, and staying well informed about Web resources and technologies.

'Searcher' Magazine editor Barbara Quint (bq) is not only one of the world's most famous online searchers, but the most creative and controversial writer, editor and speaker to emerge from the information industry in the last two decades. bq is a guru of librarians and database professionals the world over, and - as her readers, publishers and 'quarry' know - when it comes to barbed wit she is in a class by herself. Whether she chastises database providers about unacceptable fees, interfaces and updates, recouting the ills visited on the world by computer makers, or inspiring her readers to achieve greatness, her voice is consistently original and compelling. In this book, for the first time anywhere, Marylaine Block has gathered hundreds of Barbara Quint's most memorable, insightful, and politically-incorrect quotations for the enjoyment of her many fans.

Focus is on the competitive information needs of service-oriented firms in this book for managers in service businesses, entrepreneurs, marketing specialists, and competitive intelligence professionals. Sawyer, president of a consulting firm, describes the forms of competition in service businesses,

Finding content on the Internet which isn't located through more conventional means, such as search engines.

This practical guide shows researchers how to tap the Internet for statistics about companies, markets, and industries; how to organize and present statistics; and how to evaluate them for reliability.

Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business.