Surfer S Start Up

Recommended by the United States Surfing Federation as a book that every beginning surfer should read, this instructional guide details the basics of surfing gear, conditions, safety, etiquette, and history. Written by someone who went through the learning process, topics are covered with just enough detail to get the reader riding the waves qui...

The metaphors have always been there: Ebbs and flows. Riding high. The reward of the ocean crest. The risk of the eventual crash. Like the ocean, the marketplace is constantly changing, causing the buttoned-up businessperson to oftentimes feel like a sun-burned, sand-encrusted surfer trying desperately to ride his next barrel. So maybe before taking your next venture out into the cresting and crashing marketplace ocean, there are some lessons to learn from the experts: surfers!Like successful entrepreneurs, big-wave surfers rely on preparation, passion, and persistence--and they relish a challenge. So it’s no surprise that countless surfers have pioneered products and launched thriving businesses, including GoPro Cameras, O’Neill, Reef, and Quiksilver. Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water that the successful entrepreneur must adhere to as well, including:• Learn to swim--the basics set the stage for everything• Get wet--you can’t succeed if you stay on the beach• Always look “outside”--watch for what’s coming or you may miss a better opportunity• Commit, charge, shred--you have to go all out to be all in• Never turn your back on the ocean--always stay in touch with the marketplace and the customer• Stay stoked--desire drives success• And more!Even the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities. Don’t just sit on the beach. Grab your board and get in!

Design innovations and a new appreciation for the grace and poise of surfing a longer board has lifted the art of longboarding back into the limelight and more importantly, back into the minds of serious surfers who are looking to expand their wave riding experience. The first-half of this guide covers the basics of longboard equipment, wave selection, courtesy, and surfing technique through standing up. The second part gets into intermediate and advanced longboarding skills including: cross-stepping, trimming, turning, turning maneuvers, essential noseriding, and finally, some of the breathtaking tricks that the pros execute so flawlessly. The key points are brought home with a stripped down text and photos featuring some of the best longboard surfers on earth, including Ted Robinson, Colin McPhillips, Jeff Kramer and Mark Stewart.

CATCH THE WAVE Have you always thought surfing looks like so much fun but lacked the confidence to try it? Do you dream of having sun-bleached hair and surf-toned arms? Maybe you’d like to join those surfers you watch from the comfort of your beach towel? With women’s surfing booming as never before, now is the perfect time to grab a board and get out there! If you’re a girl who longs to mix it up with the boys in the surf, carve graceful lines across the face of a wave, and feel the exhilaration of surfing, this book is for you. Surf’s Up has it all, including • what to look for when buying a surfboard • how to find the right waves • how to paddle out, catch waves, stand up, and turn your board • a colorful history of women’s surfing, from Gidget to Beachley • where to find North America’s dream surfing spots Writing with the passion that comes from living the surfing life for more than fifteen years, Louise Southerden brings her love of surfing to every page, offering a glimpse of surfing subculture, surf lingo, the rules of the waves, and helpful tips from other surfer girls who have survived the learning-to-surf journey. Surf’s Up is encouraging and empowering: a book no surfer girl should be without!

I wrote this book with the confidence of 25 years teaching and coaching surfing and feel I have established a technique that will help beginner to intermediate surfers learn and reach their potential faster while staying safe and respectful to other surfers and the ocean. I have used my techniques to help surfers of all levels while keeping in mind the different body types people have and hope you enjoy the techniques and teachings the book provides. You can view the slide up technique and a few other things I teach in the book on YouTube under Natural Surf Technique to better help you understand and connect the techniques better. Enjoy and better safer surfing, Frank Caronna(Author owner and surf coach for Natural Surf Technique)

Starting new ventures is risky, there is uncertainty, all kinds of things do not go according to plan. Many new businesses fail. This book is a must read for all those who are starting new businesses in science or technology. Introducing a practical "design" approach to creating new ventures, this book shows you how to move rapidly and with lower risk from idea to high impact global business.

The beach has long been a privileged site in Australian culture, and surfers have become its icons. For many surfers, young and old, surfing isn't simply a hobby or sport but a treasured way of life. Notes for a Young Surfer taps into the beauty of surfing and also tells the truth about the dark side of surf culture where young men come into contact with violence, misogyny, sex, racism, turf wars and homophobia. This book reveals the unwritten codes and rituals that rule all aspects of a young man's life in surf culture, from body image and notions of national identity, to politics and mateship. Notes for a Young Surfer uses real stories from the surfing world. It provides surfing tips but is also full of funny, reassuring and practical advice about how to handle the challenges and decisions that young men face. Read more about this book in author's website: http://www.cliftonevers.net/