Targeting The Mature Traveler

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

A comprehensive and practical approach to designing for the growingsenior market As people live longer, stay healthier, and enjoy more disposableincome, their use of hospitality services is increasingdramatically. Hospitality Design for the Graying Generation helpsyou cater to this expanding market by providing criticalinformation on designing facilities which are sensitive to theneeds of the over-65 population. With the important principlesexplained in this book, designing for the senior consumer can becreative, cost-effective, and benefit all consumers withoutsacrificing style. This indispensable guide includes: * A Universal Design approach that can be applied to bothcommercial and residential projects, going beyond compliance withADA guidelines * A wide range of hospitality design, including restaurants, hotelguest rooms, lobbies, and lounges * Design principles beautifully illustrated with concise, detaileddrawings * Extensive coverage of the specific physical needs and psychologyof seniors, including physical strength, hearing, sight, colorpreferences, and other areas * A quick-reference checklist of "senior-friendly" designfeatures When the interior design needs of the over-65 market are met, allpotential users gain, regardless of age or ability. This accessiblebook is an invaluable resource for designers, operators, and otherprofessionals throughout the hospitality industry. With millions of baby boomers rapidly approaching retirement age,the over-65 age group is the fastest-growing segment of thepopulation. As they become healthier, live longer, and have moredisposable income, their use of hospitality services, such ashotels and restaurants, will increase dramatically. Whether you area designer or a hospitality professional, Hospitality Design forthe Graying Generation helps you plan for this growing market byproviding you with critical information for designing facilitiesthat accommodate the needs of all generations. Clearly written and generously illustrated, Hospitality Design forthe Graying Generation shows you how to address the specificphysical and psychological needs of seniors, with detailed chapterson mobility, hearing, vision, color preferences, and otherimportant areas. Going beyond ADA guidelines, Alfred Baucom'sUniversal Design approach enables you to integrate senior-friendlydesign principles into a wide range of specific environments --fromlobbies, common areas, and public restrooms to restaurants,lounges, and hotel guest rooms. In meeting the needs of the over-65 market, Hospitality Design forthe Graying Generation ensures that all potential users, regardlessof age or ability, will be well accommodated.

This book explores how travel and tourism have been affected–both leisure and business travel–safeguards introduced to protect people and the planet, and whether this will result in permanent change to the way we travel in the future. “An insightful and detailed account of the pandemic and its impact on the global travel industry. In a situation which was (and still is) constantly evolving, the book presents an historical timeline of events, and how these changed the face of consumer travel, possibly forever. Leisure & business travel, airlines, events, and attractions: all are analyzed comprehensively. How did the industry respond, what lessons were learned and what are the predictions for the future?” –Debbie Marshall, Silver Marketing Association At the end of 2019, COVID-19 spread rapidly around the world to become a global pandemic. Tourism and hospitality sectors were particularly hard hit with a virtual halt to travel, internally and across borders, with constantly changing rules intended to restrict movement and safeguard travelers. Throughout this period, we have tracked reactions by people, health advisors, and politicians worldwide, as infection rates and deaths from the virus rose or fell dramatically. We explore how travel and tourism have been affected, both leisure and business travel, safeguards introduced to protect people and the planet, and whether this has resulted in permanent change to the way we travel in the future. For many within the industry, it has been an opportunity to review every aspect of global travel and to define a ‘new normal’ for the future.

An expert in traveling solo details the joys and challenges of traveling alone, covering such topics as group and special-interest travel, dining alone, solo-friendly lodgings, socializing with others, traveling with pets, money-saving tips, safety, and more. Original. 15,000 first printing.

Drawing on the latest research this book examines the tourism and leisure needs of older people. Chapters review the particular behaviors, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.

Managing Health and Safety in a Small Business is an up-to-date guide, reflecting current concerns about how to identify and manage health and safety risks in a small business, with a broad focus on practical guidance wherever your business is based globally. It covers all the basic principles of assessing risks without quoting specific regulations that are likely to change depending on your location. With additional checklists and suggestions throughout, it can be used by individual business owners, consultants or business advisors working with them, or as a basic introduction to the key elements of risk assessment.

This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. In the span of a single lifetime, light pollution from Artificial Light At Night (ALAN) has severed our connection with the stars that we’ve had since the dawn of time. With the nocturnal biosphere significantly altered, light’s anthropogenic influence has compelled millions of people to seek out the last remaining dark skies. This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. Learn ways to develop a destination, find customers, and our relationship with the night sky. Meteor storms, eclipses, auroras, and other celestial phenomena have lured travelers for years and here the author expands the field of astrotourism with the inclusion of astronomical clocks, megaliths, and sundials, which track the movement of the stars.

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics–not just modeling, but also business analytics in support of a holistic strategy. As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.