Textbook Of Commerce

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This second edition for Cambridge O Level Commerce syllabus (7100) is thoroughly updated for first examination from 2018. Written by an experienced author in an engaging and accessible style this Coursebook provides comprehensive coverage of the syllabus and contains lots of activities and practice questions to help students apply commercial theory, with up-to-date, real-life examples.

Textbook of Commerce is a new textbook that fully covers the East African O Level Commerce syllabuses. The main aim is to help students develop their understanding of real commerce issues and problems within East Africa and beyond.

Commerce.dot.com has been fully revised and updated, while retaining its original features that proved so popular. It incorporates the four core topics of the NSW Commerce syllabus: consumer choice, personal finance, law and society, and employment issues, while providing plenty of examples to consolidate student understanding. Knowledge, understanding and skills are developed using a variety of resources, from conventional to ICT-based activities. The text and associated activities encourage students to achieve a level of financial literacy necessary to operate effectively in a commercial environment. Values and attitudes are also explored to assist students in making considered decisions about present and future financial matters. The printed book is also available as a digital NelsonNetbook. The NelsonNetbook is free to schools who adopt (booklist) the series, or it can be purchased separately.