The American Jewish Experience

It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.

This text focuses on what it means to be Jewish in America and the different positions held within the Jewish community on past and present church-state issues - whether Orthodox Jews in the military should wear yarmulkes while in uniform - and if Jewish prisoners have a right to Kosher food.

This all-encompassing reference book covers virtually every subject pertaining to Jews in the United States. The sheer volume of information on the subjects and people relative to the Jewish experience in the United States is what makes this book so impressive. Arranged by subject -- from Feminism, Intermarriage and Conversion, Rituals and Celebrations, Business, Education, and Sports to Art and Entertainment -- chapters include A-Z and chronological listings of events, people, and more.Included in this book are descriptions of the many noteworthy Jewish Americans who had a profound effect on our country, including Ruth Bader Ginsberg, Harvey Milk, Calvin Klein, Peggy Guggenheim, Mark Rothko, Woody Allen and Gloria Steinem, just to name a few. This book brings together the issues and figures of contemporary Judaism in the United States in an adult manner unlike any other reference book of its kind.

As studio bosses, directors, and actors, Jews have been heavily involved in film history and vitally involved in all aspects of film production. Yet Jewish characters have been represented onscreen in stereotypical and disturbing ways, while Jews have also helped to produce some of the most troubling stereotypes of people of color in Hollywood film history. In Hollywood's Chosen People: The Jewish Experience in American Cinema, leading scholars consider the complex relationship between Jews and the film industry, as Jews have helped to construct Hollywood's vision of the American dream and American collective identity and have in turn been shaped by those representations. Editors Daniel Bernardi, Murray Pomerance, and Hava Tirosh-Samuelson introduce the volume with an overview of the history of Jews in American popular culture and the American film industry. Multidisciplinary contributors go on to discuss topics such as early Jewish films and directors, institutionalized anti-Semitism, Jewish identity and gossip culture, and issues of Jewish performance on film. Contributors draw on a diverse sampling of films, from representations of the Holocaust on film to screen comedy; filmmakers and writers, including David Mamet, George Cukor, Sidney Lumet, Edward Sloman, and Steven Spielberg; and stars, like Barbra Streisand, Adam Sandler, and Ben Stiller. The Jewish experience in American cinema reveals much about the degree to which Jews have been integrated into and contribute to the making of American popular film culture. Scholars of Jewish studies, film studies, American history, and American culture as well as anyone interested in film history will find this volume fascinating reading.

Sorin argues that, from colonial times to the present, "acculturation" and not "assimilation" has best described the experience of Jewish Americans.

Jonathan D. Sarna's award-winning American Judaism is now available in an updated and revised edition that summarizes recent scholarship and takes into account important historical, cultural, and political developments in American Judaism over the past fifteen years. Praise for the first edition: "Sarna . . . has written the first systematic, comprehensive, and coherent history of Judaism in America; one so well executed, it is likely to set the standard for the next fifty years."--Jacob Neusner, Jerusalem Post "A masterful overview."--Jeffrey S. Gurock, American Historical Review "This book is destined to be the new classic of American Jewish history."--Norman H. Finkelstein, Jewish Book World Winner of the 2004 National Jewish Book Award/Jewish Book of the Year

This text focuses on what it means to be Jewish in America and the different positions held within the Jewish community on past and present church-state issues - whether Orthodox Jews in the military should wear yarmulkes while in uniform - and if Jewish prisoners have a right to Kosher food.