The Ampscript Guide

AMPscript is a scripting language for Salesforce Marketing Cloud. You can use it to create highly sophisticated, personalized content through an extensive set of functions.The language follows a simple syntax and semantics. With an understanding of the fundamentals, you can quickly gain proficiency in AMPscript - no prior experience in scripting languages is needed.This book extends the existing Salesforce documentation to provide an authoritative reference manual on AMPscript. Whether you are inexperienced in writing scripts or are already highly proficient in AMPscript, this book will enable you to enjoy rapid development through clear explanations and extensive documentation on all AMPscript functions, including real-world supporting code samples for you to reuse.

Design, implement, and execute continuous delivery pipelines with a level of flexibility, control, and ease of maintenance that was not possible with Jenkins before. With this practical book, build administrators, developers, testers, and other professionals will learn how the features in Jenkins 2 let you define pipelines as code, leverage integration with other key technologies, and create automated, reliable pipelines to simplify and accelerate your DevOps environments. Author Brent Laster shows you how Jenkins 2 is significantly different from the more traditional, web-only versions of this popular open source automation platform. If you’re familiar with Jenkins and want to take advantage of the new technologies to transform your legacy pipelines or build new modern, automated continuous delivery environments, this is your book. Create continuous delivery pipelines as code with the Jenkins domain-specific language Get practical guidance on how to migrate existing jobs and pipelines Harness best practices and new methods for controlling access and security Explore the structure, implementation, and use of shared pipeline libraries Learn the differences between declarative syntax and scripted syntax Leverage new and existing project types in Jenkins Understand and use the new Blue Ocean graphical interface Take advantage of the capabilities of the underlying OS in your pipeline Integrate analysis tools, artifact management, and containers

“A must read for anyone in business, government or academia. The lessons Hayashi teaches are all too often taken for granted. This work distills a lifetime of experience into easily understood actions that can benefit us all.”–Joseph Major, Chairman and CEO, The Victory Bank Key Conversations for Positive Change--SAY IT RIGHT FOR BUSINESS AND CAREER SUCCESS Whether you’re trying to motivate a team, negotiate a contract, make a sale, ask for a raise, land a new job, or terminate an employee, the conversations you have will either help you succeed or undermine your goals. Communication expert and leadership coach Shawn Kent Hayashi has spent more than two decades studying how the things people say impact their business and professional lives. In her new book CONVERSATIONS FOR CHANGE: 12 Ways to Say It Right When It Matters Most, she not only identifies the twelve most important types of conversations people have, but shows readers how to reach their maximum potential by using these conversations effectively. Hayashi identifies the 12 types of conversations that are vital for growth and success--not just in business but in every area of your life. In order to communicate well you must first master three fundamentals. These are: Building emotional intelligence Understanding workplace motivators Recognizing and adapting to communication styles Readers of CONVERSATIONS FOR CHANGE, can take a free, self assessment at www.WhenTheConversationChanges.com to identify their personal communication style. This is the book that shows you how to: Simplify your message--without oversimplifying it Reduce tensions between you and your listener Quickly recognize and choose the most effective interpersonal communication techniques Be flexible and resilient while staying focused on your objective Choose the right phrases for any situation Use timing to your best advantage

Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!

Welcome to the Midnight Gang! Midnight is the time when all children are fast asleep, except of course for... the Midnight Gang. That is when their adventures are just beginning...

This volume provides experimental and bioinformatics approaches related to different aspects of gene expression analysis. Divided in three sections chapters detail wet-lab protocols, bioinformatics approaches, single-cell gene expression, highly multiplexed amplicon sequencing, multi-omics techniques, and targeted sequencing. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Authoritative and cutting-edge, Gene Expression Analysis: Methods and Protocols aims provide useful information to researchers worldwide.

Traces the story of the MacIvey family of Florida from 1858 to 1968.

Pedigree Handicapping reveals how evaluating a horse's bloodline is most commonly used in maiden special weight races. It also points out the many other areas where pedigree handicapping has proven to be a powerful tool.