The Animal Activists Handbook

Matt Ball and Bruce Friedrich take the plight of the world's animals seriously and have dedicated their lives to ending their suffering. The Animal Activist's Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of "more," and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously. The authors build a ground-up case for reasoned, impassioned, and joyous activism that makes the most difference possible, and suggest a variety of ways to live a meaningful life through effective and efficient advocacy.

Matt Ball and Bruce Friedrich take the plight of the world's animals seriously and have dedicated their lives to ending their suffering. The Animal Activists' Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of "more," and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously. The authors build a ground-up case for reasoned, impassioned, and joyous activism that makes the most difference possible, and suggest a variety of ways to live a meaningful life through effective and ef¬cient advocacy.

With more than two million members and supporters, People for the Ethical Treatment of Animals (PETA) is the world's largest animal-rights organization, and its founder and president, Ingrid Newkirk, is one of the most well-known and most effective activists in America. She has spearheaded worldwide efforts to improve the treatment of animals in manufacturing, entertainment, and elsewhere. Every day, in laboratories, food factories, and other industries, animals by the millions are subjected to inhumane cruelty. In this accessible guide, Newkirk teaches readers hundreds of simple ways to stop thoughtless animal cruelty and make positive choices. For each topic, Newkirk provides hard facts, personal insight, inspiration, ideas, and resources, including: • How to eat healthfully and compassionately • How to adopt animals rather than support puppy mills • How to make their vote count and change public opinion • How to switch to cruelty-free cosmetics and clothing • How to choose amusements that protect rather than exploit animals. With public concern for the well-being of animals greater than ever—particularly among young people—this timely, practical book offers exciting and easy ways to make a difference.

Not every activist starts out with the goal of changing the world. Some have their life shaped by chance, quirks of timing, and strange coincidences. And an unwillingness—or simple inability—to fully ignore the horrors perpetrated on animals today. Since Matt Ball learned of factory farms well over a quarter century ago, his journey has been anything but linear. Instead, his evolution has been fraught with denial, regression, conflicts, and failures. Matt’s evolution shows that not every activist is a confident extrovert with all the answers. His struggles—often publicly played out in written form, in newsletters, mailings, blogs—have influenced, directly and indirectly, countless individuals. Even though accidental and reluctant, the hard-learned but ultimately pragmatic lessons Matt shares in this book are changing the world. Having learned from years of mistakes, his insights can help others be effective and, hopefully, happier as well. As Peter Singer notes, “A new future is in sight, one that Matt, Vegan Outreach, and other advocates are hard at work creating.” This book can help each of us be a part of bringing about this new future.

A major revision of animal rights bible Striking at the Roots, referencing changes from the last 10 years including the rise of social media, which is now a key part of any campaign. The book brings together the most effective tactics for speaking out for animal rights. Activists from around the globe explain why their models of activism have been successful - and how you can become involved. Concise and full of practical examples and resources, this manual for success demonstrates how many of the world's most engaged activists effectively speak to the public, lobby policymakers, and deal with law enforcement - all while keeping their eyes on the prize of achieving victories for animals. This book will empower you to make the most of your skills. From simple leafleting to taking direct action, each chapter clearly explains where to begin, what to expect, and how to ensure your message is heard.