The Automobile Industry 1930 1980

The description for this book, The Rise and Fall of the New Deal Order, 1930-1980, will be forthcoming.

A chronicle of the American automobile industry through its business figures and companies.

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Chapter VI: Japanese auto industry.

In the 1920s, Henry Ford hired thousands of African American men for his open-shop system of auto manufacturing. This move was a rejection of the notion that better jobs were for white men only. In The Making of Black Detroit in the Age of Henry Ford