The Beauty Of Authenticity

Live your one life well. We pretend to lead picture-perfect lives. We post filtered images of our families smiling on a sunny beach, our protein shakes accenting our pre-workout selfies, and our freshly baked cookies cooling in our spotless kitchens. But we sit at home scrolling through Instagram feeling empty, lonely, and lost. After hundreds of honest conversations with women from around the world, Susan Sohn has come to understand the pressures twenty-first-century women feel to maintain glamorized portrayals of themselves. In True You, Susan shares insight from her interviews and personal experiences that encourage you to:reject the lies that you’re not enough and learn to walk in truth.ignore the pressure to perform and know who you are in Christ.stop masking loneliness and connect with other women. Once we allow ourselves to be seen, known, and loved—just as we are—we become free to be who God created us to be. Find the true you and lead a life of authenticity.

Inside Every Young Woman is a Princess…In Search of her Prince In a culture that mocks our longing for tender romance, in a world where fairy tales never seem to come true — do we dare hope for more? For every young woman asking that question, this book is an invitation. With refreshing candor and vulnerability, bestselling author Leslie Ludy reveals how, starting today, you can experience the passion and intimacy you long for. You can begin a never-ending love story with your true Prince. Discover the authentic beauty of a life fully set-apart for Him. Experience a romance that will transform every part of your existence and fulfill the deepest longings of your feminine heart.

In a society that pushes conformity, how can you be courageously authentic despite fear of judgment? Award-winning leadership and diversity expert Ritu Bhasin gives you the tools to make this happen. This is more than a call to "be yourself"-it's a rally to disrupt the status quo, bring your differences to the light, and help others do the same.

Everywhere we hear talk of decline, of a world that was better once, maybe fifty years ago, maybe centuries ago, but certainly before modernity drew us along its dubious path. While some lament the slide of Western culture into relativism and nihilism and others celebrate the trend as a liberating sort of progress, Charles Taylor calls on us to face the moral and political crises of our time, and to make the most of modernity's challenges. "The great merit of Taylor's brief, non-technical, powerful book...is the vigor with which he restates the point which Hegel (and later Dewey) urged against Rousseau and Kant: that we are only individuals in so far as we are social... Being authentic, being faithful to ourselves, is being faithful to something which was produced in collaboration with a lot of other people... The core of Taylor's argument is a vigorous and entirely successful criticism of two intertwined bad ideas: that you are wonderful just because you are you, and that 'respect for difference' requires you to respect every human being, and every human culture--no matter how vicious or stupid." --Richard Rorty, London Review of Books

Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.

Americans spend millions on beauty products, weight-loss programs, and age-defying medical interventions each year. We set impossible standards and feel bad about ourselves when we don't reach them. Is beauty truly that difficult to attain? Or could it be that our idea of what's beautiful is simply too narrow? With engaging personal stories and dramatic before-and-after photography, filmmaker Rebecca Friedlander uncovers the true beauty of 12 women from various ethnicities and backgrounds, empowering us to shatter the lies of rejection, doubt, and low self-esteem. Utilizing compelling biblical truth and questions for personal reflection, Friedlander helps us identify our own personal battlegrounds, celebrate our uniqueness, and embrace God's definition of beautiful. Anyone who loves a great makeover story or who wants to explore their unique identity will love this eye-opening book. Let's stop letting the world define beauty and start being a voice that tells the world what true beauty actually looks like.

While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.