The Blueprint For Strategic Advertising

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.

ATTENTION! If You're an Entrepreneur Looking for Proven Ways to Attract More Clients, Make More Money, and Eliminate the Competition... Then you must read The Client Acquisition Blueprint. Learn the secrets to predictable and sustainable growth. Imagine that you could have a steady stream of people who WANT your products and services, calling you, following you on social media, and messaging you for help - each and every day. Imagine then that you were able to turn these leads into quality clients - that not only valued you, but also demonstrated that respect by compensating you at the rates you truly deserve... in ADVANCE! Well you don't have to imagine any longer - in this new book from the CEO of Just Digital Inc, Hugo Fernandez, you will discover: 1) The 10 keys to an EPIC online presence and the #1 thing you MUST have in your strategy to develop an unshakeable marketing foundation 2) The secret to generating all the leads you could ever want - including the Not-So-Obvious questions you need to answer to attract highly qualified, easy-to-work with potential clients. 3) The top mistakes in marketing that could be costing you tens-if-not-hundreds of thousands of dollars... and the specific steps you must take to make sure every your efforts produce maximum results. 4) An EASY and AUTOMATED way to close more prospects (Even if you HATE selling, this eliminates all stress, fear, and doubt.) 5) Paid and Organic Traffic Mastery: The Fail-Proof Facebook Ads, Google Adwords, and Organic Authority campaigns that nobody is talking about yet (Huge first mover advantage!) 6) How to create irresistible offers, lead magnets, and landing pages to convert website visitors into leads. 7) The Profit Path: How to maximize your ROI and profits! How will you make money and how do you know if what you're doing is actually working? Most business fail here. 8) The missing piece that can get you off the cash flow rollercoaster and allows you to scale your growth. And a whole lot more! A Simple 10 Step Blueprint For An Epic Online Presence + Marketing Strategy This book simplifies the proven strategies and techniques so even those with little to no marketing knowledge and experience can build an online presence that will help them grow their business. Reading this book and following these simple steps might just be what your business needs from you! REVIEWS "There are very few companies that can take a vision, build a foundation and create a brand that gets results. The Just Digital Inc team does just that, and much more. If you're serious about taking your brand awareness, customer experience, and most importantly your RESULTS to a whole new level. I would strongly recommend this book. It will take all the headache out of building your brand and marketing your business, which in my opinion is priceless. In this ever changing economy, it's crucial you differentiate your business and actually stand out." -Peter Voogd, Author of 6 months to 6 figures and Founder of The Gamechangers Academy "As a small business owner, it's difficult to always stay on target with respect to our marketing, sales, and end vision goals. Hugo has helped organize and keep us focussed on priorities so that we maintain efficiency and maximize our efforts. Most importantly, we are now working with clients who want to work with us (as opposed to chasing our clients) and that is priceless. Just Digital helped us not only understand that, but also paved the path for us to get there." -Edward P. CEO of Process Green