The Boy The Money And The Anthopper

Com inteligência e astúcia, o menino junta elementos reais da sua experiência cotidiana à ficção contada pela mãe e, refletindo e observando o mundo ao seu redor. Ele observa o trabalho das formigas e compara com a sua mãe e, imediatamente, lembra das cigarras e do seu pai cantarolando na varanda de casa. Então, ele descobre que o bom mesmo seria que cada um pudesse ter um pouco de formiga e de cigarra dentro de si, encontrando um equilíbrio saudável entre o trabalho e a brincadeira.

A obra introduz a criança no universo das relações com o dinheiro por um caminho lúdico e poético semeando, desde cedo, a importância do hábito de poupar para realizar sonhos. O menino, protagonista da história, brinca com as nuvens no céu, observa o trabalho das formigas no jardim e descobre algo chamado dinheiro e pra que ele serve. A partir de uma observação astuta, ele descobre que alguns sonhos custam dinheiro e outros não; e também que alguns sonhos são mais baratos que outros porque são mais fáceis de serem fabricados

A wide-ranging look at the allure and changing significance of work.With seductions, misunderstandings, and misinformation everywhere, this immensely readable book calls for a new contract--with ourselves. Drawing from history, mythology, literature, pop culture, and practical experience, Ciulla probes the many meanings of work or its meaninglessness and asks: Why are so many of us letting work take over our lives and trying to live in what little time is left? What has happened to the old, unspoken contract between worker and employer? Why are young people not being disloyal when they regularly consider job-changing? Employers can't promise as much to workers as before. Is that because they promise so much to stockholders? Why are there mass layoffs and "downsizing" in a time of unequaled corporate prosperity? And why are the most common lies in business about satisfactory employee performance? The traditional contract between employers and employees is over. This thoughtful and provocative study shows how to replace it by the one we make with ourselves.

This book represents an introduction to and overview of the diverse facets of the ethical challenges confronting companies today. It introduces executives, students and interested observers to the complex trends and developments in business ethics. Coverage presents industry-specific topics in ethics. The book also provides a general, interdisciplinary survey of the ethical dimensions of management and business.

"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

"Designed for undergraduate, graduate, and executive business ethics courses, Honest Work: A Business Ethics Reader demonstrates that business ethics is primarily about the ethics of individuals. With a unique focus on the personal dimension of ethics, it challenges students to consider the relationship between the ways in which people do business and the kind of lives they want to live. It features 105 brief articles and 70 real-life case studies and poses study questions at the end of each reading and chapter. In addition, a chapter on leadership explores the relationship between leadership and ethical behavior in business"--

In this groundbreaking book, Elizabeth Perle McKenna challenges the outdated system of work for professional women, and encourages readers to re-examine work as their sole identities, and, if they are unhappy, to allow room for their Lives. For every worn-out, emotionally depleted female professional who has ever sighed, "there has got to be a better way," here is the revolutionary book by Elizabeth Perle McKenna--herself a former publishing executive--that explores women's relationship with work. For decades, women have succeeded at traditional male jobs, but now, deep in the second stage of the feminist movement, they want lives that are integrated and whole. Based on original research and containing hundreds of interviews with prominent working women, this book exposes the inherent conflict between the way work traditionally is structured and rewarded, and what women desire and value in their lives. More important, it suggests new ways for women to identify their values, reclaim their identities, and define success on their own terms. Most importantly, this is not just another book about working mothers. Liz Perle McKenna deconstructs the myth that women can have it all, and shows that they risk true happiness until they give up that impossible ideal. The author's focus extends to every working woman who will most likely face a life-altering situation at some point in her career and will need to redefine what success means to her. Any woman who has been working for more than a few years will identify strongly with the issues raised here, and will be rewarded by the insights she gleans from this vital book.