The Branded Mind
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The Branded Mind
Author | : Erik Du Plessis |
Publsiher | : Kogan Page Publishers |
Total Pages | : 272 |
Release | : 2011-02-03 |
Genre | : Business & Economics |
ISBN | : 9780749462987 |
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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
The Branded Mind
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Author | : Erik Du Plessis |
Publsiher | : Unknown |
Total Pages | : 272 |
Release | : 2011 |
Genre | : Electronic Book |
ISBN | : OCLC:1137341544 |
Download The Branded Mind Book in PDF, Epub and Kindle
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.
The Consumer Mind
Author | : Pepe Martínez |
Publsiher | : Kogan Page Publishers |
Total Pages | : 200 |
Release | : 2012-06-03 |
Genre | : Business & Economics |
ISBN | : 9780749465711 |
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The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
The Advertised Mind
Author | : Erik Du Plessis |
Publsiher | : Kogan Page Publishers |
Total Pages | : 268 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 0749443669 |
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Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
A Whole New Mind
Author | : Daniel H. Pink |
Publsiher | : Penguin |
Total Pages | : 304 |
Release | : 2006-03-07 |
Genre | : Psychology |
ISBN | : 9781101157909 |
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New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter To You
Author | : John Hall |
Publsiher | : McGraw Hill Professional |
Total Pages | : 135 |
Release | : 2017-04-28 |
Genre | : Business & Economics |
ISBN | : 9781260011937 |
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A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
The Mental World of Brands
Author | : Giep Franzen,Margot Bouwman |
Publsiher | : World Advertising Research Center |
Total Pages | : 466 |
Release | : 2001 |
Genre | : Advertising |
ISBN | : 1841160814 |
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The Body Keeps the Score
Author | : Bessel A. Van der Kolk |
Publsiher | : Penguin Books |
Total Pages | : 466 |
Release | : 2015-09-08 |
Genre | : Medical |
ISBN | : 9780143127741 |
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Originally published by Viking Penguin, 2014.