The Branding Of Right Wing Activism

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

This book is an eye-opening account of transnational advocacy, not by environmental and rights groups, but by conservative activists. Mobilizing around diverse issues, these networks challenge progressive foes across borders and within institutions. In these globalized battles, opponents struggle as much to advance their own causes as to destroy their rivals. Deploying exclusionary strategies, negative tactics and dissuasive ideas, they aim both to make and unmake policy. In this work, Clifford Bob chronicles combat over homosexuality and gun control in the UN, the Americas, Europe and elsewhere. He investigates the 'Baptist-burqa' network of conservative believers attacking gay rights, and the global gun coalition blasting efforts to control firearms. Bob draws critical conclusions about norms, activists and institutions, and his broad findings extend beyond the culture wars. They will change how campaigners fight, scholars study policy wars, and all of us think about global politics.

Messengers of the Right tells the story of the media activists who built the American conservative movement and transformed it into one of the most significant and successful movements of the twentieth century—and in the process remade the Republican Party and the American media landscape.

The strength of the Tea Party and Religious Right in the United States, alongside the Harper Conservatives’ stance on same-sex marriage and religious freedom in Canada, has many asking whether social conservatism has come to define the right wing of North American politics. In this timely and penetrating book, James Farney provides the first full-length comparison of social conservatism in Canada and the United States from the sexual revolution to the present day. Based on archival research and extensive interviews, it traces the historic relationship between social conservatives and other right-wing groups. Farney illuminates why the American Republican Party was quicker to accept social conservatives as legitimate and valuable allies than the Conservative Party of Canada. This book will be indispensable for understanding why a movement so powerful amongst American conservatives has been distinctively less important in Canada and how the character of Canadian conservatism means it will likely remain so.

From a leading scholar on conservatism, the extraordinary chronicle of how the transformation of the American far right made the Trump presidency possible—and what it portends for the future Since Trump's victory and the UK's Brexit vote, much of the commentary on the populist epidemic has focused on the emergence of populism. But, Lawrence Rosenthal argues, what is happening globally is not the emergence but the transformation of right-wing populism. Rosenthal, the founder of UC Berkeley's Center for Right-Wing Studies, suggests right-wing populism is a protean force whose prime mover is the resentment felt toward perceived cultural elites, and whose abiding feature is its ideological flexibility, which now takes the form of xenophobic nationalism. In 2016, American right-wing populists migrated from the free marketeering Tea Party to Donald Trump's "hard hat," anti-immigrant, America-First nationalism. This was the most important single factor in Trump's electoral victory and it has been at work across the globe. In Italy, for example, the Northern League reinvented itself in 2018 as an all-Italy party, switching its fury from southerners to immigrants, and came to power. Rosenthal paints a vivid sociological, political, and psychological picture of the transnational quality of this movement, which is now in power in at least a dozen countries, creating a de facto Nationalist International. In America and abroad, the current mobilization of right-wing populism has given life to long marginalized threats like white supremacy. The future of democratic politics in the United States and abroad depends on whether the liberal and left parties have the political capacity to mobilize with a progressive agenda of their own.

Shows how Fox News' appeal is based on its populist presentational style, not its conservative ideological bias.