The Business Of Leisure

The Business of Leisure critically surveys a wide selection of travel practices, places, and time periods in considering the development of the hospitality industry in Latin America and the Caribbean. Considering tourism from early sojourners to contemporary dark tourism thrill seekers, contributors to The Business of Leisure examine key economic, political, social, and environmental issues. A number of eminent scholars in the field draw on original research focusing on Brazil, Chile, Colombia, Cuba, the Dominican Republic, Ecuador, Guatemala, Mexico, and Peru. In addition to describing key aspects of industry development in a variety of settings, contributors also consider diverse ways in which histories of travel relate to larger political and cultural questions.

The Business of Leisure examines the interesting intersection where business meets fun. From building a successful recreational destination to finding and employing the right individuals, authors articulate the ins and outs of this fascinating industry. From the mindset behind ideal customer service, to the challenges of the off-season and a depressed travel market, this book leaves no topic unexplored. any recreation provider, aspiring innkeeper or developer mustn't miss this title.

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

In Fundamentals of Leisure Business Success, you'll sidestep the theoretical, overly academic jargon that often bogs down books dealing with leisure and recreation and discover many revolutionary, practical ways that these theories translate into the everyday realities of market share, employee management, and all-out business survival. You'll have the benefit of 20 years of actual experience in the leisure and recreation field at your disposal so you can master the importance of contemporary business and management techniques.

"Roger Axtell is an internationalist Emily Post." --The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists avoid the missteps and misunderstandings the world traveler can encounter. In Essential Do's and Taboos, Axtell shares the wisdom he has compiled over a lifetime of international experience. Whether you need to know the best time of year to set up a business meeting in Germany or why the O.K. sign is not O.K. in Brazil, you'll find practical, fascinating, culture-savvy, up-to-date advice to help you steer clear of faux pas and face the world with confidence. Essential Do's and Taboos features: * Information on customs, protocol, etiquette, hand gestures, and body language * Fresh advice regarding Internet business and communication options * Country-specific chapters on eleven popular locations--from old favorites like England, France, Japan, and Germany to hot tourist destinations and emerging economies like India, China, Russia, and Mexico * Guidance on hosting international visitors * Important tips on using English around the world * Special do's and taboos for women traveling abroad

A wide-ranging, original and challenging introduction to leisure industries, offering broad coverage of tourism, sports, events and media, and taking into account changes leading up to and throughout the 21st century, both for leisure providers and leisure consumers