The Business Of Massage Therapy

Massage therapists need basic, practical business advice such as low to mid-cost marketing techniques, taxes, and recordkeeping, but there is also no denying the benefits of “been there, done that” information that can only come from someone else’s experience. How to Start a Home-based Massage Therapy Business offers a gold mine of tips and ideas that can lessen the learning curve, stimulate thinking outside-the-box, and increase the odds of having a wildly successful practice.

This is the premiere guide to managing a successful massage career and running a successful holistic business. Written by veteran massage therapist and holistic business coach Jessica Abegg (LMT, MBA, MSIB), this visual, hands-on book contains all the tools readers need. It focuses on both practical concerns (such as finance and legal organization), and intangible elements of success (reflection, balance, and self-care). It also includes vital information on marketing and the Internet: knowledge often absent in the high-touch, low-tech world of massage. Throughout, it reflects the growing recognition that it is urgently important to help practitioners manage businesses and careers more successfully, as reflected in the inclusion of Business Practices in the new Massage Therapy Body of Knowledge.

Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy. Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success—right from the start.

Massage Therapy: Integrating Research and Practice presents the latest research examining the evidence for the use of various massage therapy techniques in treating pathological conditions and special populations. In this resource readers will find a synthesis of information from the diverse fields of kinesiology, medicine, nursing, physical therapy, and psychology. Authored by experts carefully selected for their specific knowledge, experience, and research acumen, Massage Therapy: Integrating Research and Practice will assist both students and practitioners in these areas: • Learning the benefits of evidence-based massage therapy practice • Understanding various research methods • Developing research skills by learning guidelines for writing case reports and journal articles • Understanding how to integrate massage therapy research into education and clinical practice This text presents a seamless integration of research and practice in four parts, providing readers first with a background to the field of massage therapy followed by discussion of research methods. Next is an evidence-based presentation of the efficacy of massage therapy for conditions and populations often encountered in massage therapy practice. This clinicial section presents three patient populations (pediatric, athletic, and elderly); three pain-related types (headache, neck and shoulder pain, and low back pain); and six conditions that massage therapists may encounter: pregnancy and labor, scar treatment, cancer, fibromyalgia, anxiety and depression, and clients who have experienced sexual trauma. Recommendations and evidence-based treatment guidelines are clearly defined for each condition. Case reports developed from real-life cases are included in this section, offering readers a real-world context for the clinical content presented. The final section illustrates specific ways to integrate research into the educational and professional development of current and future massage therapists. It provides readers with the fundamental tools for a research-based approach in clinical practice, especially as it relates to special populations. A running glossary, chapter summaries, and critical thinking questions assist students in learning the content and act as self-study tools for practitioners. Massage Therapy: Integrating Research and Practice offers both students and practitioners of massage therapy the most current evidence-based information, guidelines, and recommendations for the treatment of conditions often seen in massage therapy practice. This essential reference will assist practitioners in understanding the scientific literature and its application in enhancing the practice of this safe and effective health intervention.

Massage therapists are millionaires waiting to happen. Each and every massage therapist has the capability of becoming a millionaire through various business opportunities. This book, "How to Make a Million Dollars as a Massage Therapist" depicts the opportunities available to massage therapists that compliment their core business services. This book does NOT promote MLM opportunities, rather, additional forms of social, promotional and income-generating activities that promote incredible wealth and ongoing income every single month - even while a massage therapist sleeps. This book shows you EXACTLY how to accomplish all of that, while making a million dollars in a reasonably short amount of time (1-2 years). Learn about how to start collecting email addresses on your website, branding, identifying your ideal client, advertising on a budget, ways you can advertise your site for free, how to increase traffic to your website, the millionaire formula (chapter 3) that shows all the different avenues of income available to you that you should be taking advantage of, time management and delegation so you only work a reasonable number of hours per week, word of mouth advertising, referral networks, business to business advertising, how to make money while educating other people, how to expand on your current service and product offering, staying efficient and productive, how to benefit charities while making a lot of money in the process, how to write an eBook, pay-per-click advertising and how to keep your ad costs to a minimum, secrets and tips (best practices) to using each social media channel like Pinterest and Instagram, creating the best videos for your business, app development, making a membership-only section of your website, self-care, unique selling propositions, how to sell, cross-selling and upsetting, how to get people to share your posts, how to sell to women specifically and how men choose to buy things, and much more. Learn about what you, as a massage therapist, need to do to correct your marketing plans, how you are leaving money on the table with each and every service, how you can educate others and earn thousands of dollars even if you're in a massage session or sleeping, how to promote your business without discounting services, how to drive traffic to your website without spending a fortune, and much, much more. This book focuses on diversification of income-generating opportunities, including how to be efficient, delegate and be incredibly productive. You can make money through self-care, too! Build expertise, improve your reputation dramatically, build an unbelievable following on social media, and be a creator of amazing materials and avenues of media for your clients and the world to benefit from. Pick and choose which channels of income work best for your business in the formula initially while you get other creative elements ready for sale to compliment your business!

Fully Booked Without Burnout unpacks exactly how to fill your appointment book while keeping your energy and passion alive. We show you what steps to take to create an outstanding massage business and build your tribe, attract your ideal clients, take care of yourself and create an income... so you can turn your passion into a rocking business!

Reclaim the magic of massage. If you're feeling burned out, we can beat it. If you're worried about starting your own business, we can conquer those fears. If you think you suck at massage, you're wrong. Massage is weird. There, I said it, and I'd say it again. Whether it's communicating with first time clients, figuring out how the puzzle of pain works (and why it sometimes seems impossible to solve), or creeper-proofing your practice, it can be a lot for one person to figure out all on their own. That's why we'll figure it out together! Take the leap of faith with me and we'll demystify the mysterious, bust a few massage myths, and learn how to drop the worries and start focusing on outcomes. We'll get through it together, one chapter at a time.

This guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice. After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. The Massage Therapists Handbook navigates through the array of business decisions necessary to start a businessfrom what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business. How do you get clients? How do you keep clients? What do you need to be successful? How should you advertise? How do you stay healthy and balanced? The Massage Therapists Handbook gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage. Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come. Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute