The Columbia Guide To Digital Publishing

The first comprehensive guide to all aspects of digital publishing, from rights to eBooks, to accessibility, to content management.

The Columbia Guide to Online Style is the standard resource for citing electronic and electronically accessed sources. It is also a critical style guide for creating documents electronically for submission for print or electronic publication. Updated and expanded, this guide now explains how to cite technologies such as Web logs and pod casts; provides more guidance on translating the elements of Columbia Online Style (COS) citations for use with existing print-based formats (such as MLA, APA, and Chicago); and features additional guidelines for producing online and print documents based on new standards of markup language and publication technologies. This edition also includes new bibliographic styles for humanities and scientific projects; examples of footnotes and endnotes for Chicago-style papers; greater detail regarding in-text and parenthetic reference and footnote styles; an added chapter on how to locate and evaluate sources for research in the electronic age; and new examples for citing full-text or full-image articles from online library databases, along with information on how to credit the source of graphics and multimedia files. Staying ahead of rapidly evolving technologies, The Columbia Guide to Online Style continues to be a vital tool for online researchers.

This is the first volume of the DEFINITIVE guide tothe rapidly changing and growing area of digital publishing, including print, protable digital documents, CD-ROM, multimedia, Web publishing, and some technologies yet to be released. Michael Kleper is the world's foremost authority on this subject, and this is the world's foremost book on it as well.

A WALL STREET JOURNAL BUSINESS BESTSELLER The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results. Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.

The Columbia Guide to Online Style is the standard resource for citing electronic and electronically accessed sources. It is also a critical style guide for creating documents electronically for submission for print or electronic publication. Updated and expanded, this guide now explains how to cite technologies such as Web logs and pod casts; provides more guidance on translating the elements of Columbia Online Style (COS) citations for use with existing print-based formats (such as MLA, APA, and Chicago); and features additional guidelines for producing online and print documents based on new standards of markup language and publication technologies. This edition also includes new bibliographic styles for humanities and scientific projects; examples of footnotes and endnotes for Chicago-style papers; greater detail regarding in-text and parenthetic reference and footnote styles; an added chapter on how to locate and evaluate sources for research in the electronic age; and new examples for citing full-text or full-image articles from online library databases, along with information on how to credit the source of graphics and multimedia files. Staying ahead of rapidly evolving technologies, The Columbia Guide to Online Style continues to be a vital tool for online researchers.

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

The Scholarly Electronic Publishing Bibliography presents selected English-language articles, books, and other printed and electronic sources that are useful in understanding scholarly electronic publishing efforts on the Internet. Most sources have been published between 1990 and 2008; however, a limited number of key sources published prior to 1990 are also included. Peter Jacso said in ONLINE (vol. 27, no. 3 2003, pp. 73-76): "SEP is compiled with utter professionalism. It reminds me of the work of the best artisans who know not only every item that leaves their workshops, but each component used to create them--providing the ideal quality control. . . . The selection of items is impeccable. I have yet to find journal articles irrelevant to the scope of the bibliography. SEP could be used as a benchmark in evaluating abstracting/indexing databases that proudly claim to have coverage of electronic publishing, but do not come close to SEP."