The Complete Idiot S Guide To Brand Management
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The Complete Idiot s Guide to Brand Management
Author | : Patricia F. Nicolino, MBA |
Publsiher | : Penguin |
Total Pages | : 465 |
Release | : 2000-12-11 |
Genre | : Fiction |
ISBN | : 9781101199152 |
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Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
The Complete Idiot s Guide to Brand Management
Author | : Patricia F. Nicolino |
Publsiher | : Penguin Putnam |
Total Pages | : 330 |
Release | : 2000-12 |
Genre | : Business & Economics |
ISBN | : 0028639928 |
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The Complete Idiot s Guide to Brand Management
Author | : Patricia F. Nicolino |
Publsiher | : Unknown |
Total Pages | : 330 |
Release | : 2001 |
Genre | : Brand name products |
ISBN | : 0028639987 |
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The Complete Idiot s Guide to Marketing Basics
Author | : Sarah White,Sarah E. White |
Publsiher | : Penguin |
Total Pages | : 448 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 9780028614908 |
Download The Complete Idiot s Guide to Marketing Basics Book in PDF, Epub and Kindle
Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
The Complete Idiot s Guide to Facebook Marketing
Author | : Damon Brown,John Wayne Zimmerman |
Publsiher | : Penguin |
Total Pages | : 274 |
Release | : 2012-03-06 |
Genre | : Business & Economics |
ISBN | : 9781101577158 |
Download The Complete Idiot s Guide to Facebook Marketing Book in PDF, Epub and Kindle
• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
The Complete Idiot s Guide to Marketing
Author | : Sarah White |
Publsiher | : Penguin |
Total Pages | : 490 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 1592571352 |
Download The Complete Idiot s Guide to Marketing Book in PDF, Epub and Kindle
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
The Complete Idiot s Guide to Knowledge Management
Author | : Melissie Clemmons Rumizen |
Publsiher | : Penguin |
Total Pages | : 340 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 0028641779 |
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Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.
The Complete Idiot s Guide to Guerrilla Marketing
Author | : Susan Drake,Susan M. Drake,Colleen Wells |
Publsiher | : Penguin |
Total Pages | : 356 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 1592576710 |
Download The Complete Idiot s Guide to Guerrilla Marketing Book in PDF, Epub and Kindle
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.