The Complete Idiot S Guide To Trade Shows

A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists

A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists

You’re no idiot, of course. You know you can’t throw a corporate function together overnight—especially if you want to impress clients, shareholders, and upper management. Whether you’re prepared to tackle the task yourself or you’re considering hiring a professional, you want your event to be a stellar occasion to remember. The Complete Idiot’s Guide® to Meeting and Event Planning, Second Edition, will show you how to organize any company gathering on time and on budget, whether you’re hosting 10 or 10,000. In this revised and updated Complete Idiot’s Guide®, you get: • Up-to-date information on planning and budgeting software, phone and data lines, audio and video, and satellite bookings. • Expanded coverage on international conferences—via remote, abroad, or by international components. • Ideas for smoothly dealing with last-minute glitches and crises.

Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.

A revised handbook on how to plan a meeting or conference addresses site selection, contract negotiation, publicity, entertainment, scheduling, setting up and breaking down, event logistics, menus, A/V requirements, budgeting and expenses, and emergencies. Original.

Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.

Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques