The Consumer Revolution In Urban China

This wide-ranging collection of essays by leading sociologists on the new consumerism of post-economic-reform China is an important contribution to our understanding of Chinese society and culture.

As China searches for a new identity, its people find themselves bombarded with countless consumer products and services from around the world. But what do they want to buy? What is their spending power? What are their aspirations? How do they spend? This fascinating book provides the first comprehensive analysis of China's complex consumer market. China: The Consumer Revolution discusses cultural issues and socioeconomic forces, fads and fashions, do's and taboos, all supported by a wealth of facts and figures.

This is an examination of the general pattern of China's household demand for a variety of consumer goods such as food, durables, housing and health care. It also investigates the impact of economic and social factors on household consumption.

Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of China's new consumers which are an essential part of any contemporary narrative about China's domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in 'all-round' social development, China's New Consumers will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.

Post-Mao China has been characterized in literature and the media as a burgeoning consumer society. Consuming China investigates this characterization by examining the cultural significance of consumption and consumerism in the People’s Republic of China today. In questioning the notion of consumption, this impressive work suggests that it is not simply a symptom of economic reform within China neither a product of the emergence and transformation of contemporary Chinese capitalism. Rather, the essays offer a new perspective on Chinese consumption by focusing on more than just consumerism, looking at the practices of consumption in relation to different manifestations of social and cultural change. Drawing on case studies from Taiwan, Hong Kong and the People’s Republic of China, Consuming China affords a greater understanding of the practice of Chinese consumption and will appeal to China scholars and anthropologists, and to those with an interest in cultural and gender studies.

Leisure and Power in Urban China is the first comprehensive study of leisure activities in a medium size Chinese city. Hitherto, studies of Chinese leisure have focused on holidays, festivals and tourism. This, however, is a study of the kinds of leisure that take place on regular workdays in a local environment of Quanzhou city. In doing so, Leisure and Power introduces leisure studies to China studies, and data from China to the field of Leisure studies. Based on interviews with people from all walks of life and case studies from bookshops, internet bars, Karaoke parlours, streets and public squares, Rolandsen brings to attention the importance of fun and socializing in the lives of Chinese urbanites. Central to the study is the contrast between popular practices and official discourse. Rolandsen provides in-depth analyses of the moralist "PRC leisure ethic" so characteristic of official Chinese publications and news media. Using examples from everyday life as a contrast, this study demonstrates that official propaganda has but little influence on how Chinese individuals lead their lives. Taking leisure as a point of departure, this book describes the new kinds of interaction between the local party-state and the population it seeks to govern. This book will be of interest to students and scholars of Chinese Studies, Leisure Studies, Urban Studies and Asian Studies in general.