The Creative Element

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. Highly practical and packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies, In Your Creative Element provides inspiration and practical advice for readers who recognize that creativity is essential for business success but who do not know where to begin to unlock their creative potential.

Skeletal bodies of men and women staring lifelessly out of sunken eye sockets. Children with bloated stomach who look decades older than their actual years. Crowds stampeding towards helicopters. Trucks unloading food donated by international humanitarian organizations. Hunger, starvation, famine and death, depicted in their worst forms. These are some of the images the media have succeeded in creating and fostering on the minds of the general public all over the world about the African famine. Famine in Africa is real, seemingly perpetual, and not getting any better. If anything, it is worsening. The lives of millions of people are at risk right now.Can the problem of famine, hunger and starvation in Africa be solved? Has international food aid helped in any realistic way? Did the African create the problem? What role did globalization play in creating the problem? This is the book that asks all the questions that many have not dared to ask and provides all the answers people have not dared to provide. It discusses, analyzes, and puts the issue in its proper historical context, by delving into the past and providing details of the underlying factors that contributed to the creation of the problem of famine, hunger and starvation in Africa

Most scholars link the origin of politics to the formation of human societies, but in this innovative work, Tilo Schabert takes it even further back: to our very births. Drawing on mythical, philosophical, religious, and political thought from around the globe—including America, Europe, the Middle East, and China—The Second Birth proposes a transhistorical and transcultural theory of politics rooted in political cosmology. With impressive erudition, Schabert explores the physical fundamentals of political life, unveiling a profound new insight: our bodies actually teach us politics. Schabert traces different figurations of power inherent to our singular existence, things such as numbers, time, thought, and desire, showing how they render our lives political ones—and, thus, how politics exists in us individually, long before it plays a role in the establishment of societies and institutions. Through these figurations of power, Schabert argues, we learn how to institute our own government within the political forces that already surround us—to create our own world within the one into which we have been born. In a stunning vision of human agency, this book ultimately sketches a political cosmos in which we are all builders, in which we can be at once political and free.

The groundbreaking international bestseller that will help you fulfil your true potential. The Element is the point at which natural talent meets personal passion. In this hugely influential book, world-renowned creativity expert Ken Robinson considers the child bored in class, the disillusioned employee and those of us who feel frustrated but can't quite explain why - and shows how we all need to reach our Element. Through the stories of people like Vidal Sassoon, Arianna Huffington and Matt Groening, who have recognized their unique talents and made a successful living doing what they love, Robinson explains how every one of us can find ourselves in our Element, and achieve everything we're capable of. With a wry sense of humour, Ken Robinson shows the urgent need to enhance creativity and innovation by thinking differently about ourselves. Above all, he inspires us to reconnect with our true self - it could just change everything. 'The Element offers life-altering insights about the discovery of your true best self' Stephen R. Covey, author of The 7 Habits of Highly Effective People 'A book that lightens and lifts the minds and hearts of all who read it' Susan Jeffers, author of Feel the Fear and Do It Anyway