The Creativity Advantage

Creativity is usually seen as a good thing, but why? The Creativity Advantage first offers an overview of creativity studies with an emphasis on the little-discussed benefits of being creative. These include how creativity can lead to self-insight, help people heal, forge connections with others, inspire drive, and enable people to leave behind a meaningful legacy. Written in an engaging style and illustrated with interesting anecdotal material, this book offers a new perspective on creativity scholarship that can serve as an introduction to the field for newcomers or as a way to encourage new avenues for research.

Creativity is the most important asset we have to negotiate through this rapidly changing world. From the way we manage our work life and conduct business, to how we learn a new skill, model behaviours for our children and shape the way we age to express our unique selves, the creative brain has no limits.By broadening the applicability of creativity and recognising how it can elevate us both personally and professionally, we can start to realise the enormous reach we can have as parents, leaders, educators and in everyday life. We can establish the foundations of the creative advantage. As leaders we can have more impact as we learn the skills of effective and creative leadership to enable us to manage the challenges faced by our workplace teams, organisations and the society at large. As educators and parents, we're discovering the role creativity plays in development and learning, with educational psychologists identifying that the creative process underpins classroom learning as well as critical informal learning from speaking our first language to engaging in group play. As maturing adults we can tap into positive peak experiences, the 'flow' that contributes to happy, healthy and fulfilling lives, as well as face everyday problems that require creative responses.We must nurture and take advantage of our own individual creative abilities if we're to solve the pressing problems facing our world. This ultimately is the objective of this book, to lay out the science behind the apparent mystery of creativity, to not only appreciate our creative potential but to give us all the motivation and the tools to obtain a creative advantage in all aspects of life.It's curated from the latest research from the world's most renowned experts and thinkers in the fields of neuroscience, cognitive psychology, social science, education and psychology to provide an understanding and practical approach to successfully create an advantage where you work, live, play and as you age.

The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal creativity or collections of creativity techniques. What makes Peter Cook's approach unique is its strategic perspective. He is concerned with ways of developing organizations where creativity is valued and systematically encouraged.

The Cambridge Handbook of Creativity is a comprehensive scholarly handbook on creativity from the most respected psychologists, researchers and educators. This handbook serves both as a thorough introduction to the field of creativity and as an invaluable reference and current source of important information. It covers such diverse topics as the brain, education, business, and world cultures. The first section, 'Basic Concepts', is designed to introduce readers to both the history of and key concepts in the field of creativity. The next section, 'Diverse Perspectives of Creativity', contains chapters on the many ways of approaching creativity. Several of these approaches, such as the functional, evolutionary, and neuroscientific approaches, have been invented or greatly reconceptualized in the last decade. The third section, 'Contemporary Debates', highlights ongoing topics that still inspire discussion. Finally, the editors summarize and discuss important concepts from the book and look to what lies ahead.

An integrative introduction to the theories and themes in research on creativity, the second edition of Creativity is both a reference work and text for courses in this burgeoning area of research. The book begins with a discussion of the theories of creativity (Person, Product, Process, Place), the general question of whether creativity is influenced by nature or nurture, what research has indicated of the personality and style of creative individuals from a personality analysis standpoint, and how social context affects creativity. This wide-ranging work then proceeds to coverage of issues such as gender differences, whether creativity can be enhanced, if creativity is related to poor mental or physical health, and much more. The book contains boxes covering special interest items, including one-page biographies of famous creative individuals, and activities for a group or individual to test or encourage creativity, as well as references to Internet sites relating to creativity. Includes all major theories and perspectives on creativity Consolidates recent research into a single source Includes key terms defined and text boxes with interesting related material Single authored for clarity and consistency of presentation

This encyclopaedia provides specific information and guidance for everyone who is searching for greater understanding and inspiration. Subjects include theories of creativity, techniques for enhancing creativity, individuals who have made contributions to creativity.

This encyclopaedia provides specific information and guidance for everyone who is searching for a greater understanding the text includes theories of creativity, techniques for enhancing creativity and individuals who have contributed to creativity.

The goal of the Handbook of Creativity is to provide the most comprehensive, definitive, and authoritative single-volume review available in the field of creativity. To this end, the book contains 22 chapters covering a wide range of issues and topics in the field of creativity, all written by distinguished leaders in the field. The chapters have been written to be accessible to all educated readers with an interest in creative thinking. Although the authors are leading behavioral scientists, people in all disciplines will find the coverage of creativity divided in the arts and sciences to be of interest. The volume is divided into six parts. Part I, the Introduction, sets out the major themes and reviews the history of thinking about creativity. Subsequent parts deal with methods, origins, self and environment, special topics and conclusions.