The Cultural Analysis Of Texts

Drawing upon a range of perspectives from textual and cultural studies, this book synthesizes textual, contextual and audience analysis into an overall picture of meaning making. Using examples ranging from Balzac to blonde jokes, modernist poetry to pop lyrics, the book discusses the factors that contribute to the fomation of meaning: language, media, texts, contexts and readers. In the cultural study of texts - texts, contexts and practices - are equally important, the author argues. Meaning making takes place in the articulation between these different elements. But how can one examine all three areas at the same time? In The Cultural Analysis of Texts, Mikko Lehtonen develops a model to enable just such an approach.

In the context of increased movement across borders, this book examines how key cultural texts and concepts are transferred between nations and languages as well as across different media. The texts examined in this book are considered fundamental to their source culture and can also take on a particular relevance to other (target) cultures. The chapters investigate cultural transfers and differences realised through translation and reflect critically upon the implications of these with regard to matters of cultural identity. The book offers an important contribution to cultural approaches in translation studies, with ramifications across different disciplines, including literary studies, history, philosophy, and gender studies. The chapters offer a range of cultural and methodological frameworks and are written by scholars from a variety of language and cultural backgrounds, Western and Eastern.

Drawing upon a range of perspectives from textual and cultural studies, this book synthesizes textual, contextual and audience analysis into an overall picture of meaning making. Using examples ranging from Balzac to blonde jokes, modernist poetry to pop lyrics, the book discusses the factors that contribute to the fomation of meaning: language, media, texts, contexts and readers. In the cultural study of texts - texts, contexts and practices - are equally important, the author argues. Meaning making takes place in the articulation between these different elements. But how can one examine all three areas at the same time? In The Cultural Analysis of Texts, Mikko Lehtonen develops a model to enable just such an approach.

Being able to analyse different types of text is an essential skill for students of literature. Texts is a new kind of book which shows students how to use literary theory to approach a wide range of literary, cultural and media texts of the kind studied on today's courses. These texts range from short stories, autobiographies, political speeches, websites and lyrics to films such as The Matrix and Harry Potter and from television's Big Brother to shopping malls, celebrities, and rock videos.Each chapter combines an introduction to the text and aspects of its critical reception with an analysis using one of sixteen key approaches, from established angles like feminism, postcolonial studies and deconstruction to newer areas such as ecocriticism, trauma theory, and ethical criticism. Each chapter also indicates alternative ways of reading the text by drawing on other critical approaches.

Culture as Text, Text as Culture represents a novel, interdisciplinary analysis of textuality as it pertains to Cultural Studies. More specifically, the work examines how the analysis of texts has shaped the most vital contemporary debate of Cultural Studies: the recognition that all texts and their contexts are constructs. Building upon a Post-structural/Post-modern understanding of truth as a construct, Cultural Studies has long since acknowledged the ability of texts to express the time and culture of their origin. This work, however, expands this idea, demonstrating not only how a culture is preserved in a text, but how that text can in turn define its culture, even redefine its history. This compendium is structured around four of the most prominent contemporary topics of Cultural Studies: the relationship between historical and fictional writing, the ability of authors to recreate or redefine history, the relationship between language and image, and the ability for traditionally marginalized groups to reassert their place in history. The book presents articles from a large spectrum of disciplinary fields and civilizations in order to demonstrate how the application of Cultural Studies can unite seemingly disparate disciplines.

This book is a pioneering attempt within the university study of English as a foreign language to provide the discipline of culture studies (particularly the study of American/British civilization) with a theory and methodology of its own. Focusing on the anthropological concept of culture as belief systems, the author suggests that culture studies should be primarily concerned with the analysis of the interplay between language and ideology. Essentially interdisciplinary, the field is conceived as a philological, text-oriented study of culture.

Modern Literary study was founded on an opposition between the canon and its other , popular culture. The theory wars of the 1970s and the 1980s and, in particular, the advent of structuralist and post structuralist theory, transformed this relationship. With `the death of literature', the distinction between high and popular culture was no longer tenable, and the field of inquiry shifted from literary into cultural studies. Anthony Easthope argues that this new discipline must find a methodological consensus for its analysis of canonical and popular texts. Through a detailed criticism of competing theories (British cultural studies, New Historicism, cultural materialism) he shows how this new study should - and should not be done. Easthope's exploration of the problems, possibilities and politics of this new discipline includes an original reassessment of the question of literary value. By contrasting Conrad's Heart of Darkness with Burrough's Tarzan of the Apes, Easthope demonstrates how textuality sustains the opposition between high and popular culture darkness.

′Jim McGuigan has done it again. The complex cultural machinery hiding behind the apparently simple ′facts of life′ still fresh in our collective memory, has been pulled out from its hiding, exposed, disassembled and put together again, and showed in action of shaping up its products; all that done to the benefit of us all - simultaneously producers and product of the life we share. Another great contribution to cultural studies; and to our understanding of the world notorious for defying/escaping understanding. This is exactly what we need ′cultural analysis′ for′ - Professor Zygmunt Bauman, Emeritus Professor of Sociology, University of Leeds ′Jim McGuigan is one of cultural studies′ leading practitioners. This volume is a generous and wide-reaching exploration of how to use cultural theory to explore a wide variety of topics, brought together under the sign of the struggle for a vigorous, participatory public sphere′ - Toby Miller, University of California This book represents a distinctive approach to cultural analysis, using multi-dimensional methods for addressing issues of public interest. Stressing the impact of both neoliberalism and the formation of a ′cool capitalist culture′ that has colonised everyday life around much of the globe, Jim McGuigan deploys his original concept of the ′cultural public sphere′ within several carefully analysed case studies, including: • celebrity death • festivals and urban regeneration • ′race′ and multicultural controversy • popular television • social significance of the all purpose mobile communication device in a privatised and individualised way of life • riskiness and uncertainty in the creative and media industries This is a radical intervention in the research agendas and conceptual development of cultural policy studies, cultural sociology and, more generally, in the broad field known as ′cultural studies′. It offers challenging theoretical arguments that are substantiated with concrete evidence of cultural and social processes.