The Culture Of Desire

Is there such a thing as an American gay culture--a set of styles, values, and behaviors that arises not from ethnicity or religion but from sexual orientation? How is that culture transmitted? And how is it likely to survive the depradations of homophobia and AIDS? These questions are explored by Browning, a reporter for NPR.

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace. The New Culture of Desire reveals and chronicles this present and future brave new world -- the beginning of Human History Part II. According to futurist Melinda Davis, it is evolving right under our noses, and we need to adapt now to survive -- and to thrive. Described variously as "a secret weapon of the Fortune 100" and a "hired-gun visionary," Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six-year, multidisciplinary study to investigate what makes human beings want what they want and do what they do. Originally initiated as a landmark study for big business (Davis's client ranks include distinguished companies such as AT&T, Merck, Diageo, Procter & Gamble, L'Oréal, Unilever, and Lucent Technologies), The Human Desire Project evolved into an even larger phenomenon with far-reaching implications for all of our lives. In The New Culture of Desire, you learn to leverage for your own good fortune, today -- and into tomorrow -- the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around. Here are just some of the revelations of The New Culture of Desire: • The unconscious formula that we all use to make choices now • Why bliss beats sex, money, and power • The new peak experience: the State of O • The single greatest unmet consumer need • The battle for our interior lives • The five strategies we enlist to satisfy the new primal desire -- and what they mean for your life and your business Harvard-educated and street-smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT/MTV anthropologist and an arsenal of case histories. Quizzes and checklists appear throughout the book to help you diagnose your own desires. New marketing models provide new ways to speak more powerfully to the heart of your customers' true desires. This insider's analysis of the most powerful desire-driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends. Here are some of those cultural trends that you need to know about: • Magical Thinking: Looking for the simple, supernatural solution • The Third Sex: Having it all • Yoda-ism: New candidates for a god • Tribe Crashing: The ultimate insiderism • Hot-Blooded Spiritualism: Drumming up the saving graces • Raging Amazonianism: The rise of the butt-kicking babe • Pleasure Healing: Self-indulgence that does you good • P. Q.: The Performance Quotient: Upgrading the human processor A pioneering work that looks into what people want and why, The New Culture of Desire blows traditional future-planning theory and practice sky-high, and replaces it with groundbreaking strategies that really work.

This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.

Draws upon multi-disciplinary frameworks of analysis to provide an account of the making of sexual cultures in modern India.

In this original and provocative book, Ben Gove unpicks the root assumptions and contradictions which contribute to dominant punitive notions of promiscuous sex and desire.

Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society.

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

Why do millions of people from around the world flock to Dali, a small borderland town in the Himalayan foothills of southwest China? "Lonely planeteers"— American, European, and Israeli backpackers named for the guidebook they carry—trek halfway across the globe to "get off the beaten track," yet converge here to drink coffee, eat banana pancakes, and share music from home. Coastal Chinese who are prospering in the phenomenal economic growth of China’s reform era travel thousands of miles to sing songs and dress up as their favorite characters from a revolutionary-era movie musical. Overseas Chinese from Southeast Asia as well as a new generation of mainland youth follow in the footsteps of heroes and villains from Hong Kong martial arts novels, seeking an experience of a Buddhist "wild, wild, West" at a martial arts theme park dubbed "Hollywood East," or "Daliwood." Inspired by representations in popular culture that engender fantasies of the exotic, these tourists, Western and Chinese, journey to Dali, Yunnan, in search of an imagined place where they can indulge their craving for authenticity, display their status in the present, and act out their nostalgia for the past. Based on more than a decade of ethnographic research, Beth Notar explores struggles over place as people in Dali attempt to represent their historical identity and define their future. Displacing Desire takes representation into the realm of practice to consider the ways in which those who are represented must contend with their image in popular culture and the material after-effects of representations even decades after their original production. It contributes to an exploration of travel as performance of nostalgia, fantasy, and status. More specifically it contributes to an understanding of the growth of consumer culture in China, examining what China’s modernization process and market economy mean for different social actors in their struggles over power and place.