The Dark Art Of Pricing

Get your hands on the pricing strategies big businesses already use.For many business owners, the process of determining how to price products or services is akin to boiling eye of newt in a cauldron surrounded by wicked witches. But pricing is not magic, any more than selling is magic. The Dark Art of Pricing demystifies pricing for small- to medium-sized businesses. Pricing should be of the utmost importance to business owners because it is possible to use price strategies to engineer a deliberate profit. It is possible to drive sales and cut costs. An accountant can tell you how to cut costs. Sales trainers can help you improve sales. But what is often mostly ignored is pricing, and focusing on price allows you to find that sweet spot where you become the price leader because you are the best in your industry or area, and the go-to company because of the value you offer.Finding the right pricing strategy is, like developing a sales program, work. It takes testing and tweaking. But the "how" and "why" are buried in corporate vaults and academic journals, almost inaccessible to the average business owner. Author Andrew Gregson has started and owned five businesses including two franchises, and spent years consulting on profitability to small- and medium-sized businesses in North America. He simplifies the strategies that help business owners find ways to charge what they are really worth, drive larger profits, build wealth, and eventually attract buyers when the time comes to retire to a sandy beach.

Get your hands on the pricing strategies big businesses already use. For many business owners, the process of determining how to price products or services is akin to boiling eye of newt in a cauldron surrounded by wicked witches. But pricing is not magic, any more than selling is magic. The Dark Art of Pricing demystifies pricing for small- to medium-sized businesses. Pricing should be of the utmost importance to business owners because it is possible to use price strategies to engineer a deliberate profit. It is possible to drive sales and cut costs. An accountant can tell you how to cut costs. Sales trainers can help you improve sales. But what is often mostly ignored is pricing, and focusing on price allows you to find that sweet spot where you become the price leader because you are the best in your industry or area, and the go-to company because of the value you offer. Finding the right pricing strategy is, like developing a sales program, work. It takes testing and tweaking. But the “how” and “why” are buried in corporate vaults and academic journals, almost inaccessible to the average business owner. Author Andrew Gregson has started and owned five businesses including two franchises, and spent years consulting on profitability to small- and medium-sized businesses in North America. He simplifies the strategies that help business owners find ways to charge what they are really worth, drive larger profits, build wealth, and eventually attract buyers when the time comes to retire to a sandy beach.

As a designer you may collaborate with in-house teams, be hired by international clients, work freelance or be the sole creative in a company. Whatever form of creative team you find yourself in, this book covers all aspects of how to work effectively with your colleagues, clients and stakeholders to ensure you and your collaborations are the talk of the town, and not to be avoided. Candid interviews and case studies from large multinationals (including IBM, OH Partners and CitiBike), to smaller firms and start-ups (like Only Child and Make a Mark) present a realistic picture of the design field today, and provide inspiration and guidance on how designers around world have overcome challenges and utilized the benefits of working in teams. Covering topics from finding a mentor and working across roles, to defining what you bring to the table, this book helps you navigate organizational structures, build strong relationships and dissolve traditional barriers.... all while keeping your sanity.

‘Remaining Relevant’ is practical and practiced advice for accountants to remain relevant in a ‘disrupted’ industry and has been described as “the most important business book that you will read this year.” Anthony S Bongiorno, The Bongiorno Group. The explosion of cloud computing and its impact on the accounting industry is the impetus for ‘Remaining Relevant’, which is all about the future of the accounting profession - essential reading in this manual for an accountant’s success. “Technology is enabling and will demand the accounting profession to transform. From the changing the engagement and service mix within a firm, to fixed fee billing and off shoring ... everything is up for review. As long-term industry insider and visionary, Rob has the unique capability to help accountants focus on what is important through his direct, and at times confronting, analysis of the profession. A must read.” Tim Reed, MYOB CEO “Rob Nixon is to accounting what Peter Drucker was to strategy: He creates new paradigms and fresh approaches to a discipline that would be headed for the doldrums without him.” Alan Weiss, PhD, Author, Million Dollar Consulting Rhode Island, USA “The accounting game is changing forever. Any partner who doesn’t acknowledge this is kidding themselves. The age of the dinosaur firm is coming to an end, and this book is a must for any accountant who wants to remain relevant in the 21st Century.” Chris Hooper, CEO, Accodex Adelaide, Australia

A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.

This third edition of the SME Mining Engineering Handbook reaffirms its international reputation as "the handbook of choice" for today's practicing mining engineer. It distills the body of knowledge that characterizes mining engineering as a disciplinary field and has subsequently helped to inspire and inform generations of mining professionals.Virtually all of the information is original content, representing the latest information from more than 250 internationally recognized mining industry experts. Within the handbook's 115 thought-provoking chapters are current topics relevant to today's mining professional: Analyzing how the mining and minerals industry will develop over the medium and long term--why such changes are inevitable, what this will mean in terms of challenges, and how they could be managed Explaining the mechanics associated with the multifaceted world of mine and mineral economics, from the decisions associated with how best to finance a single piece of high-value equipment to the long-term cash-flow issues associated with mine planning at a mature operation Describing the recent and ongoing technical initiatives and engineering developments in relation to robotics, automation, acid rock drainage, block caving optimization, or process dewatering methods Examining in detail the methods and equipment available to achieve efficient, predictable, and safe rock breaking, whether employing a tunnel boring machine for development work, mineral extraction using a mobile miner, or cast blasting at a surface coal operation Identifying the salient points that dictate which is the safest, most efficient, and most versatile extraction method to employ, as well as describing in detail how each alternative is engineered Discussing the impacts that social and environmental issues have on mining from the pre-exploration phase to end-of-mine issues and beyond, and how to manage these two increasingly important factors to the benefit of both the mining companies and other stakeholders

Get to grips with Microsoft's enterprise defense suite and its capabilities, deployments, incident response, and defense against cyber threats Purchase of the print or Kindle book includes a free PDF ebook Key Features Help in understanding Microsoft 365 Defender and how it is crucial for security operations Implementation of the proactive security defense capabilities of Microsoft Defender for Endpoint, Identity, Office 365, and Cloud Apps so that attacks can be stopped before they start A guide to hunting and responding to threats using M365D's extended detection and response capabilities Book Description This book will help you get up and running with Microsoft 365 Defender and help you use the whole suite effectively. You'll start with a quick overview of cybersecurity risks that modern organizations face, such as ransomware and APT attacks, how Microsoft is making massive investments in security today, and gain an understanding of how to deploy Microsoft Defender for Endpoint by diving deep into configurations and their architecture. As you progress, you'll learn how to configure Microsoft Defender Antivirus, and onboard and manage macOS, Android, and Linux MDE devices for effective solutions. You'll also learn how to deploy Microsoft Defender for Identity and explore its different deployment methods that can protect your hybrid identity platform, as well as how to configure Microsoft Defender for Office 365 and Cloud Apps, and manage KQL queries for advanced hunting with ease. Toward the end, you'll find out how M365D can be integrated with Sentinel and how to use APIs for incident response. By the end of this book, you will have a deep understanding of Microsoft 365 Defender, and how to protect and respond to security threats. What you will learn Understand the Threat Landscape for enterprises Effectively implement end-point security Manage identity and access management using Microsoft 365 defender Protect the productivity suite with Microsoft Defender for Office 365 Hunting for threats using Microsoft 365 Defender Who this book is for You're a security engineer, incident responder, blue teamer, or an IT security professional who wants to deploy and manage Microsoft 365 Defender services and successfully investigate and respond tocyber threats You have a basic understanding of networking, vulnerabilities, operating systems, email, Active Directory, and cloud apps