The Devil S Playbook

NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.

“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice) Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry’s DNA into their invention. Juul’s e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory. Award–winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup’s reliance on underage customers. Ultimately, Juul’s executives negotiated a deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul’s founders, board members, and employees walked away with a windfall.

The Holy Spirit encouraged me to write a very simple book; aimed at people of the United States. The goal of the book is to shake people up, get them to think, and to bring them to Jesus Christ. This book has two sections: ? The first portion of the book is fictional and describes how the Devil would teach new members of the Devils Army. This section describes what the Devils Army has done since the Garden of Eden. It also describes what the Devil is planning to do next and how the Devils Army will accomplish; the New World Order. ? The second portion of the book is non-fiction and teaches the reader about Jesus Christ; our Lord and Savior. Christ for the world, for the world needs Christ (Quote from Eric Liddell) God Bless the readers of this book! Check out Dons first book titled From Dust to Glory; a Storyline of the Bible; Gods Master Plan. dondeesbook.com

Satan is alive and well and living on planet earth. Every day he strategizes how to destroy people's lives through the tests and temptations he runs. One of them is that people must choose to sin and want the devil's malevolent influence in their lives. The more selfishness people choose the more selfishness they can be tempted with. So the Devil makes the wrong choices seem right. He glamorizes absolutely toxic opportunities. We actually face three enemies that want to block us from enjoying the life God has planned for us: The World (1 John 2:15-18); The Flesh (Galatians 5:19-21); and The Devil (Ephesians 6:10-18). Each of these enemies can get in the way of our embracing the great life and good works that God has planned for us (Ephesians 2:10). In this book we will be focusing on just the last of these enemies, the Devil and what his strategies are to rob us of God's abundant life.

Countering The Devil's Playbook is Satan's game playbook exposed - and when you know your opponent's game plan, you can easily defeat him. The text is a modern English paraphrase of Thomas Brook's classic work "Precious Remedies Against Satan's Devices," published in 1652. There's never been a better or more practical book on this subject - but the writing style has been a challenge to read. Here for the first time is an easy-to-read version for modern audiences. You won't be fooled or tricked by Satan when you learn:* The 12 ways Satan tries to draw you into sin - and 64 counter remedies* The 8 ways Satan tries to keep you from living a godly life - and 43 counter remedies* The 8 ways Satan tries to keep you sad, doubting, and fearful - and 36 counter remedies* The 24 strategies Satan tailors against men, women, and children in every social situation - and 54 counter remedies* The 7 characteristics of false teachers* The 10 most effective guidelines that will keep you from being trapped and destroyed in Satan's snares"Puritans did not view the road to holiness as foggy and unmapped. They took a very practical approach and expected that believers be alert, energetic, and thinking on their faith journey. This is a refreshing view when contrasted with much of modern spiritual books. Countering the Devil's Playbook details the strategies, ruses, falsehoods and deceptions used by Satan; then it provides the counter-attacks we should use in very practical ways." (from the Foreword by Lane Arthur)

Framed around the author's experience of spiritual warfare, Silence Satan introduces readers to the two warring plans for their lives: Satan's (who kills, steals, and destroys) and God's (who gives abundant life). It then reveals the various ways Satan tries to silence and destroy this generation with wounds, accusations, lies, and deceit and how to stand strong against them.