The Digital Crown

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation. The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You'll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business.

Take a bite out of the new and improved Apple Watch! The Apple Watch is a powerful computer that’s worn on your wrist — and can serve as an invaluable companion, anytime and anywhere. Acting as a communication device, fitness and health tracker, and sleek time piece, the Apple Watch keeps you connected —and all hands-free. Apple Watch For Dummies gets you up to speed on the latest updates to WatchOS, and teaches you about all-new features, such as the walkie-talkie. You’ll find out how to use it to set and maintain reachable goals for your fitness; monitor your heart rate, detect falls, and track other health-related info; send and receive text messages and emails; use Siri; get directions in real-time; learn about the best apps for work and play; and much, much more! Find tips for picking a watch model Get watch basics for newbies Adjust the settings Learn about the hottest apps Troubleshoot common issues Wrap your head around WatchOS 5 and the updated Apple Watch, even as it wraps around your wrist!

Ranked #1 on Apple New Releases Top Charts. So, you have a new Apple Watch. A hearty congratulations to you! No doubt you’ve heard about messaging, email, and the health apps. The visionary Apple Watch is, at last, poised to take on the world in the Apple Watch Series 4! I want you to feel comfortable with all aspects of your watch in an environment that encourages you to learn painlessly at your own pace. My goal is to help you enjoy the wonder of discovering your Apple Watch. Along the way, I want to: • Teach you how to use all the features of your Apple Watch. I say “all.” As far as I know, I found every darned one of them but don’t sue me if I missed one. • Demonstrate the cool and awe-inspiring features of the Apple Watch. These aren’t random tips and tricks. Rather, I have showcased them in a way that lets you find them while exploring a particular feature or topic. • Help you find what you want, when you want it. The organized and detailed Table of Contents includes 200+ topics. Skip around to your heart’s content. • Inspire you with 111+ third-party apps. A few of the categories include entertainment, productivity, sports, photography, and games. We’ll also cover integration platforms like IFTTT, which open up the possibility of unlimited applications. • Focus on the engineering and Apple platforms behind the Apple Watch. The physical device includes the heart rate monitor, accelerometer, gyroscope and Apple’s Force Touch technology. Behind the scenes, learn how Apple is partnering with businesses to extend their HealthKit, HomeKit, and GymKit platforms to enhance your experience for years to come. • List 30 Common Troubleshooting and Maintenance Suggestions. This book is specifically for the Series 4 Apple Watch. While much of the content applies equally to older models, please know that I didn’t attempt to cover discontinued features like “glances” or “time travel.” As a final selling point, I make an intentional effort to avoid a few of my pet peeves – and those pertain to incomplete (or half-a**ed) instructions. I frequently see directions such as “tap and go to settings,” but they leave novice users asking, “tap where?” In another example I read, the instructions mentioned a workout playlist and how to enable it – but assumed nothing went awry (and something ALWAYS goes awry). I intend to cover those bases for you. And if I do, by chance, make the mistake of omitting a critical detail anywhere in this book, know that I was probably distracted by my Apple Watch telling me to get moving or to breathe. I apologize ahead of time; it wasn’t intentional.

Master your new smartwatch quickly and easily with this highly visual guide Teach Yourself VISUALLY Apple Watch is a practical, accessible guide to mastering the powerful features and functionality of your new smartwatch. For Apple devotees and new users alike, this easy-to-follow guide features visually rich tutorials and step-by-step instructions that show you how to take advantage of all of the Apple watch's capabilities. You'll learn how to track your health, control household devices, download and install apps, sync your music, sync other Apple devices, and efficiently use the current OS. The visually driven instruction style dovetails perfectly with the visual cue-based OS, helping you master the basic features and explore the more advanced functionality and most commonly associated accessories. The Apple Watch is the latest addition to Apple's family of mobile devices, featuring the latest in consumer wearable tech. This guide is your expert, visual reference for unlocking all the features of your Apple Watch. Learn the features visually with 400 full-color screen shots Master the basic Apple Watch functions and customize your settings Get optimal performance from your smartwatch with expert tips Find the best apps and services to fit your personal needs The Apple Watch's graphics-intensive touch interface is perfect for visual learners, and this guide mirrors that feature with a highly visual approach to using both the OS and the device itself. With full coverage, plenty of screen shots, and expert tips and tricks, Teach Yourself VISUALLY Apple Watch is the companion you cannot be without.

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You'll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.

Step-by-step instructions with callouts to Apple Watch screenshots that show you exactly what to do. Help when you run into problems or limitations. Tips and Notes to help you get the most from your Apple Watch. Full-color, step-by-step tasks walk you through everything you want to do with your Apple Watch. Learn how to Reply to emails with your voice Navigate using public transit, walking, or driving directions Use your Watch as a nightstand clock Create new watch faces and customize existing ones Customize what apps appear in Glances, what notifications you receive, and how your Apple Watch interacts with your iPhone Set up and use Apple Pay Use Siri to take actions on your behalf Send Digital Touch sketches, taps, or your own heartbeat Install and manage Apple Watch apps Connect your Apple Watch to a Bluetooth headset or speaker Play music from your Apple Watch, or just control the music on your iPhone Control your iPhone’s camera from your Apple Watch Keep track of your workouts, exercise, and calorie usage Register Your Book at quepublishing.com/register and save 35% off your next purchase.

Explore everything your Apple Watch can do in watchOS 10! Version 4.2, updated December 13, 2023 Get to know your Apple Watch and customize it to help you focus on what you care about most. Tech expert Jeff Carlson helps you understand the watch mindset, pick the watch model that’s right for you, set up and share its faces and their complications, get the notifications you want, take advantage of the health and fitness features, handle communications, and learn how the controls and core apps work.n The Apple Watch has become the world's best-selling watch, as well as the most popular wearable digital device. Since the device's introduction in 2015, Apple has developed numerous new watch product lines, vastly expanded the device's capabilities, and enabled developers to create entirely new apps and tools. The Apple Watch hides an enormous amount of technical complexity behind that unassuming touch screen, and with help from author Jeff Carlson, you'll unlock every last bit of its power. With watchOS 10, Apple dramatically changed some of the core watch interactions, which Jeff covers here. Take Control of Apple Watch covers all Apple Watch models through Series 9 and Apple Watch Ultra 2, as well as all the new features introduced in watchOS 10. Jeff walks you through getting to know the Apple Watch (including how to pick one out if you haven’t already), along with topics that teach you how to navigate among the watch’s screens with the physical controls, taps on the screen, and Siri. You’ll also find advice on customizing watch faces and sharing them with others; taking advantage of the electrocardiogram (ECG) capability and blood oxygen sensor, plus the temperature sensors introduced in the Series 8 and Ultra; getting the notifications you want; handling text and voice communications; using Apple’s core apps; and monitoring your heart rate, hearing, and monthly cycle to improve your overall health. A final chapter discusses taking care of your Apple Watch, including recharging, restarting, resetting, and restoring. Among the many topics covered in the book are: • Picking out and setting up your own Apple Watch—covers models up through Series 9 and Apple Watch Ultra 2 • How to adapt to the numerous changed gestures in watchOS 10 • Making watch face complications work for you • Using Control Center and Smart Stack • Understanding how the watch interacts with your iPhone (including how to control your watch with your iPhone) • Staying connected using a cellular-enabled Apple Watch model • Using Siri on your watch for a wide variety of tasks • Tracking your exercise, even when you leave your iPhone at home • Using your watch to monitor sleep data • Placing and receiving phone calls on the watch • Getting navigation directions (and using the redesigned Compass app, including waypoints and the Backtrack feature introduced in watchOS 9) • Using the Walkie-Talkie feature to chat with other Apple Watch owners • Sending default (and customized) text messages—and even sending money via Messages • Seeing email from only certain people • Adding calendar events and reminders • Loading your watch with photos and using them to create new watch faces • Doing workouts with Apple Fitness+ • Finding people, devices, and items • Controlling your home with HomeKit-compatible devices • Triggering the iPhone’s camera remotely using the watch • Paying at contactless terminals using Apple Pay • Putting tickets on your watch • Using health-related features such as the blood oxygen sensor and medication reminders, plus the ECG, Cycle Tracking, and Noise apps • Detecting falls and (with newer watch models) car crashes, and automatically calling for help • Controlling an Apple TV, or Music on a Mac with the Remote app • Unlocking a Mac (and authenticating certain actions) with your watch • Adding apps to the watch via your iPhone or the watch's built-in App Store • Resetting a messed-up Apple Watch and force-quitting an app