The Digital Marketing Playbook

The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.

Based on 9 years of industry experience, this action-oriented "Digital Marketing Playbook" equips you with actionable strategies and essential tools to build a thriving online presence. It will help you master content creation, dominate SEO, and harness the power of data-driven marketing. Learn from real-world examples and insights to achieve explosive growth. This playbook serves as your roadmap to success, whether you're a student, building a personal brand or an entrepreneur looking to take your company to the next level.

In The Digital Playbook, author, entrepreneur, and digital marketing expert Ryan Mason draws on years of experience as a successful founder and CEO his passion for motivating others to offer you a proven and powerful game plan for marketing your internet business, local business, or personal brand as a social influencer, even if you have no experience with social media marketing or generating digital content. Outlined within this revolutionary viral marketing book are methods that Ryan has used to win business with Good Morning America, NFL Network, Foot Locker, Adidas, Yahoo, Fox News and more. Additionally, you will learn step-by-step, hands-on strategies to increase social media visibility, grow brand awareness within a company, how to supercharge engagement and ways to drive both leads and conversions: Learn how to set up your analytics to determine where any additional ounce of effort or dollar in advertising budget can make the most difference Learn how to define your goals or numerically driven targets and authentic statements to drive content that converts at each stage of the funnel Learn how to use the power of mobile videos and high-authority promotional content to drive huge internet traffic at a fraction of the cost of other methods Learn how to target primed audiences that are already segmented on existing social media platforms Learn how to amplify the most important pieces of content to attract the most relevant audiences and drive engagement for $1 Dollar A Day And learn how to identify and optimize what’s working to maximize the conversion rate and ROI (Return on Investment) for your marketing and advertising efforts The Digital Playbook takes all of the guesswork out of setting up a marketing mix for your business and best of all, it is offered to you at a small fraction of the cost of much less effective marketing plan products found online for hundreds of dollars. Instead, you can use the proven business growth plan provided here and use the extra money you saved to launch your new viral paid advertising campaign and reach thousands of new customers!

The power of the information economy and daily advances in technology and connectivity now provide the next generation customer a virtual library of resources and information to nearly all of their questions. Small and medium-sized businesses today can now find and connect with this audience in a variety of new ways that were not available a few years ago. This changing of the guard, and the opportunities that come with it, is taking shape online right now. In The Small Business Digital Marketing Playbook, digital marketing strategist Walter Lis provides a practical, no-nonsense guide for small and medium-sized businesses to attract and retain customers online.

"The Small Business Digital Marketing Playbook" is your comprehensive guide to navigating the dynamic world of digital marketing to boost the success of your small business. This practical and actionable resource covers every facet of digital marketing, providing strategies tailored to the unique challenges and opportunities faced by small businesses. The book delves into understanding your small business, emphasising the importance of a solid foundation and clear goals. From building a strong online presence and mastering search engine optimisation (SEO) to harnessing the power of pay-per-click advertising (PPC) and email marketing, each chapter equips you with practical tips, and step-by-step guides. Discover the nuances of social media marketing, content marketing, and the vital role of analytics in making data-driven decisions. Explore effective online advertising strategies, budgeting techniques, and learn the secrets of building customer loyalty. As you progress, dive into the future trends shaping the digital marketing landscape and gain insights to stay ahead in this ever-evolving field. Whether you're a small business owner looking to enhance your online presence or a budding entrepreneur eager to leverage the digital realm, "The Small Business Digital Marketing Playbook" is your go-to guide for navigating the intricate world of digital marketing with confidence and achieving lasting success.

Are you a real estate agent who wants to get more clients with the power of the internet? Do you want to generate more buyer or seller leads? Digital real estate marketing has been proven one of the best ways to get more clients and generate high-quality leads, and having a Digital Marketing Strategy is critical to growing your business but getting it done right isn't easy, That's why you should get a copy of this digital real estate marketing playbook In this book, you will discover how to get more clients using an exceptional S.W.I.F.T Framework. S.W.I.F.T stands for the 5 most effective ways to generate leads online Social media Website optimization Information & content marketing Funnel And Traffic Here's a peek into what you'll be getting from this book • Why is word-of-mouth marketing no longer effective, and what should you do ASAP? • six deadly myths about real estate marketing (And 97% of the people are still using it). • five outdated "marketing" you should stop doing right now • What is S.W.I.F.T and why does it work so well • 18 hacks to grow your social media following • 50 viral social media content ideas that no one is telling about • How to become a go-to expert in your local area... Even no one heard about you before ... • How to tweak and change your website that attracts unlimited free customers • seven things you should do to get your website featured on Google's first page. • How to use "funnel" to bring cold leads into hot royal clients. • 7 hacks to get more traffic to your real estate website quickly and easily. • and much more...... Order this book now and start discovering those digital real estate marketing secrets

Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation