The Dutch Republic And The Birth Of Modern Advertising

In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society.

This ground-breaking collection reveals the networks of interrelation between Early Modern England and the Dutch Republic. As people, ideas and goods moved back and forth across the North Sea – or spread further afield in the vanguard of globalisation and empire – Anglo-Dutch relations shaped all aspects of life, with profound implications still relevant today. A diverse range of expert scholars share new research in their discipline, ranging across technology, trade, politics, religion and the arts. Different aspects of this history of competition, alliance, migration and conflict are taken up by each chapter, providing the reader with detailed case studies as well as the broader background and its historical roots. Anglo-Dutch Connections in the Early Modern World aims to be both accessible and innovative. It will be essential to students and researchers interested in European politics, intellectual history, and shared Anglo-Dutch society, while showcasing current research in multiple facets of the Early Modern World.

In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising, highlighting its impact on the Dutch book trade, economy and society.

State Communication and Public Politics in the Dutch Golden Age describes the political communication practices of the authorities in the early modern Netherlands. Der Weduwen provides an in-depth study of early modern state communication: the manner in which government sought to inform its citizens, publicise its laws, and engage publicly in quarrels with political opponents. These communication strategies, including proclamations, the use of town criers, and the printing and affixing of hundreds of thousands of edicts, underpinned the political stability of the seventeenth-century Dutch Republic. Based on systematic research in thirty-two Dutch archives, this book demonstrates for the first time how the wealthiest, most literate, and most politically participatory state of early modern Europe was shaped by the communication of political information. It makes a decisive case for the importance of communication to the relationship between rulers and ruled, and the extent to which early modern authorities relied on the active consent of their subjects to legitimise their government.

This edited collection offers in seventeen chapters the latest scholarship on book catalogues in early modern Europe. Contributors discuss the role that these catalogues played in bookselling and book auctions, as well as in guiding the tastes of book collectors and inspiring some of the greatest libraries of the era. Catalogues in the Low Countries, Britain, Germany, France and the Baltic region are studied as important products of the early modern book trade, and as reconstructive tools for the history of the book. These catalogues offer a goldmine of information on the business of books, and they allow scholars to examine questions on the distribution and ownership of books that would otherwise be extremely difficult to pursue. Contributors: Helwi Blom, Pierre Delsaerdt, Arthur der Weduwen, Anna E. de Wilde, Shanti Graheli, Ann-Marie Hansen, Rindert Jagersma, Graeme Kemp, Ian Maclean, Alicia C. Montoya, Andrew Pettegree, Philippe Schmid, Forrest C. Strickland, Jasna Tingle, Marieke van Egeraat, and Elise Watson.

This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.

This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.

The Oxford Handbook of the History of the Book in Early Modern England provides a rich, imaginative and also accessible guide to the latest research in one of the most exciting areas of early modern studies. Written by scholars working at the cutting-edge of the subject, from the UK and North America, the volume considers the production, reception, circulation, consumption, destruction, loss, modification, recycling, and conservation of books from different disciplinary perspectives. Each chapter discusses in a lively manner the nature and role of the book in early modern England, as well as offering critical insights on how we talk about the history of the book. On finishing the Handbook, the reader will not only know much more about the early modern book, but will also have a strong sense of how and why the book as an object has been studied, and the scope for the development of the field.