The East West Discourse

This volume examines East-West rhetoric in several different historical contexts, seeking to problematise its implicit assumptions and analyse its consequences.

Melegh's work offers a powerful analysis of the sociological and symbolic meanings of East-West in Europe after the end of the Cold War. While the fundamental poles of East and West remain, both their meaning and their relationship to one another have shifted profoundly since the late 1970s. Melegh exposes the underbelly of liberal characterizations of East-West, highlighting the polarizing effect of extreme nationalism and ethnic racism. The theoretical underpinnings of this work involve the ideas of preeminent theorists such as Karl Mannheim, Michel Foucault and more recently Maria Todorova and Iver Neumann. This work casts into fine relief how the "East-West Slope" oriented negatively from West to East has emerged from liberal characterizations of this project. The book analyzes the historical change in East-West discourses from a modernizationist type to a new/old civilizational one. In addition, this is one of the first attempts to link post-colonial analysis to developments in Eastern Europe.

This book deals with the construction of the ‘other’ in European media at a time when the recently expanded EU is facing new political, economic and social challenges. The aim of the book is to document the diverse discursive forms of othering, ranging from differentiation to discrimination, that are directed against various ‘other Europeans’ in both institutionalized media and such non-elite semi-public contexts as discussion forums and citizen blogs. Drawing on data from British, Polish, French, Czech, Italian, Hungarian, Spanish and Estonian contexts, the individual papers investigate how various social groupings – regions, nations, ethnicities, communities, cultures – are discursively constructed as ‘outsiders’ rather than ‘insiders’, as ‘them’ rather than ‘us’. While most of the papers are grounded in linguistics and critical discourse studies, the book will also appeal to numerous other social scientists interested in the interface between language, media and social issues.

From the 1967 live satellite program "Our World" to MTV music videos in Indonesia, from French television in Senegal to the global syndication of African American sitcoms, and from representations of terrorism on German television to the international Teletubbies phenomenon, TV lies at the nexus of globalization and transnational culture. Planet TV provides an overview of the rapidly changing landscape of global television, combining previously published essays by pioneers of the study of television with new work by cutting-edge television scholars who refine and extend intellectual debates in the field. Organized thematically, the volume explores such issues as cultural imperialism, nationalism, postcolonialism, transnationalism, ethnicity and cultural hybridity. These themes are illuminated by concrete examples and case studies derived from empirical work on global television industries, programs, and audiences in diverse social, historical, and cultural contexts. Developing a new critical framework for exploring the political, economic, sociological and technological dimensions of television cultures, and countering the assumption that global television is merely a result of the current dominance of the West in world affairs, Planet TV demonstrates that the global dimensions of television were imagined into existence very early on in its contentious history. Parks and Kumar have assembled the critical moments in television's past in order to understand its present and future. Contributors include Ien Ang, Arjun Appadurai, Jose B. Capino, Michael Curtin, Jo Ellen Fair, John Fiske, Faye Ginsburg, R. Harindranath, Timothy Havens, Edward S. Herman, Michele Hilmes, Olaf Hoerschelmann, Shanti Kumar, Moya Luckett, Robert McChesney, Divya C. McMillin, Nicholas Mirzoeff, David Morley, Hamid Naficy, Lisa Parks, James Schwoch, John Sinclair, R. Anderson Sutton, Serra Tinic, John Tomlinson, and Mimi White.

The East-West dichotomy is a philosophical concept of ancient origin which claims that the two cultural hemispheres, East and West, developed diametrically opposed, one from the particular to the universal and the other from the universal to the particular; the East is more inductive while the West is more deductive. Together they form an equilibrium. # Featuring defining and thought-provoking chapters on: * History * Induction & deduction * Asia-centrism * Equilibrium * Demography & Migration * Cultural effects of the dichotomy * Two successful models * Two incommensurable realities * The theory of power and to whom it belongs * The problem of standard * A loveless Darwinian desert * The psychology of communion * The problem with Nature * Ideology, Gender and many more... # Including over 345 references and hundreds of quotes from historical personalities # Becoming the standard work on the East-West discourse

Chinese Discourse Studies presents an innovative and systematic approach to discourse and communication in contemporary China. Incorporating Chinese philosophy and theory, it offers not only a distinct cultural paradigm in the field, but also a culturally sensitive and effective tool for studying Chinese discourses.

This volume explores Western attitudes towards the phenomenon of Easternization, drawing upon Eastern perspectives and examining the impact upon contemporary culture to argue that Easternization is another type of globalization.

This volume explores the discursive nature of post-1989 social change in Central and Eastern Europe. Through a set of national case studies, the construction of post-communist transformation is explored from the point of view of accelerating and unique dynamics of linguistic and discursive practices.