The Edge Effect

The national bestselling, breakthrough program for reversing and preventing aging, written by a leading medical specialist. This could be as close to a fountain of youth as mankind will ever come. In The Edge Effect, Dr. Eric Braverman reveals scientifically proven methods for preventing or reversing the debilitating effects of aging—including memory loss, weight gain, sexual dysfunction, and Alzheimers. A leading figure in brain-body health care, Dr. Braverman explains the vital importance of proper brain nourishment. He then shows how balancing the brain’s four essential neurotransmitters is the key to increased longevity and wellbeing. Proven effective for thousands of patients in Dr. Braverman’s practice, this groundbreaking approach will help anyone make the most of his or her life, radically reducing the risk of major illnesses such as cancer and heart disease, as well as minor ailments.

Mature poems with their finger on the pulse of the dark side of the present

Are you missing opportunities for growth that are right in front of you? In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value: • Product edge. How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering • Journey edge. How to create and capture extra value by adjusting your role in supporting the customer’s journey to and through your offering • Enterprise edge. How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers With engaging examples across many industries, Lewis and McKone coach you on how to identify and assess each of the different “edges” and then provide concrete insights and advice on applying edge strategy and tactics to use in specific business contexts. The book concludes with a ten-step process to help executives and managers find and leverage the edges in their own companies. Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, relationships already established, and investments already made.

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

As cities continue to grow with advancing technologies, the spatial and temporal gaps between rural and urban areas are shrinking, thereby requiring the sectors to interact with each other. While the prospect is to develop each area without hampering the newfound synergy between them, there are still many barriers and concerns that hinder this inevitable urban-rural relationship. The Handbook of Research on Urban-Rural Synergy Development Through Housing, Landscape, and Tourism is a pivotal reference source that focuses on the applications and challenges of creating cooperation between urban and rural areas along various fields. While highlighting topics including suburbanization, weekend-residence zones, and homeostasis, this publication is ideally designed for architects, sector managers, region developers, urban planners, urban developers, construction managers, urban studies professionals, academicians, researchers, and students seeking current research on lessening the urban-rural gap in both global and local contexts.

The first edition of Tropical Rain Forests: an Ecological and Biogeographical Comparison exploded the myth of ‘the rain forest’ as a single, uniform entity. In reality, the major tropical rain forest regions, in tropical America, Africa, Southeast Asia, Madagascar, and New Guinea, have as many differences as similarities, as a result of their isolation from each other during the evolution of their floras and faunas. This new edition reinforces this message with new examples from recent and on-going research. After an introduction to the environments and geological histories of the major rain forest regions, subsequent chapters focus on plants, primates, carnivores and plant-eaters, birds, fruit bats and gliding animals, and insects, with an emphasis on the ecological and biogeographical differences between regions. This is followed by a new chapter on the unique tropical rain forests of oceanic islands. The final chapter, which has been completely rewritten, deals with the impacts of people on tropical rain forests and discusses possible conservation strategies that take into account the differences highlighted in the previous chapters. This exciting and very readable book, illustrated throughout with color photographs, will be invaluable reading for undergraduate students in a wide range of courses as well as an authoritative reference for graduate and professional ecologists, conservationists, and interested amateurs.

The Princeton Guide to Ecology is a concise, authoritative one-volume reference to the field's major subjects and key concepts. Edited by eminent ecologist Simon Levin, with contributions from an international team of leading ecologists, the book contains more than ninety clear, accurate, and up-to-date articles on the most important topics within seven major areas: autecology, population ecology, communities and ecosystems, landscapes and the biosphere, conservation biology, ecosystem services, and biosphere management. Complete with more than 200 illustrations (including sixteen pages in color), a glossary of key terms, a chronology of milestones in the field, suggestions for further reading on each topic, and an index, this is an essential volume for undergraduate and graduate students, research ecologists, scientists in related fields, policymakers, and anyone else with a serious interest in ecology. Explains key topics in one concise and authoritative volume Features more than ninety articles written by an international team of leading ecologists Contains more than 200 illustrations, including sixteen pages in color Includes glossary, chronology, suggestions for further reading, and index Covers autecology, population ecology, communities and ecosystems, landscapes and the biosphere, conservation biology, ecosystem services, and biosphere management

This book comprised of three separate volumes presents the recent developments and research discoveries in structural and solid mechanics; it is dedicated to Professor Isaac Elishakoff. This second volume is devoted to the vibrations of solid and structural members. Modern Trends in Structural and Solid Mechanics 2 has broad scope, covering topics such as: exact and approximate vibration solutions of rods, beams, membranes, plates and three-dimensional elasticity problems, Bolotins dynamic edge effect, the principles of plate theories in dynamics, nano- and microbeams, nonlinear dynamics of shear extensible beams, the vibration and aeroelastic stability behavior of cellular beams, the dynamic response of elastoplastic softening oscillators, the complex dynamics of hysteretic oscillators, bridging waves, and the three-dimensional propagation of waves. This book is intended for graduate students and researchers in the field of theoretical and applied mechanics.