The Efficiency Of Marketing Systems For Agricultural Products In Pakistan S Punjab

The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.

The publication of this book has required the cooperation of many people along the way. From its very conception, the project of bringing together experiences from ongoing Farming Systems Research projects has faced a problem of communication due to the dispersal of the participants. Dr. William Partridge and Lynne Goldstein were instrumental in the initial presentation of the symposium on Social Science participation in Farming Systems Research at the 83rd Annual Meeting of the American Anthropological Association. Ben Wallace has done an admirable job not only as editor but 8s a ilpoint m-an"- throughout the process or organizirig the conference and preparing the manuscript. He deserves credit tor expediting countless actMties that could never have otherwise been accomplished because of the vagaries or international mails and telecommunications.

This title was first published in 2003. he public sector plays a dominant international role in the provision of agricultural extension and services. This role has been the subject of much debate. Some argue for extension's privatization, claiming that a market driven system provides the most rational and efficient means of information delivery. Based on extensive empirical research from the Punjab (Pakistan), this volume examines the comparative effectiveness of public and private extension services from the perspective of farmers. It also focuses on information from extension agents about their respective organizations and work environments. In so doing, the book expands and elaborates on the practical considerations of privatization and information delivery. It then broadens out into a discussion of alternative means of extension delivery, focusing on participatory approaches, education theory and pluralism.

Agriculture plays a pivotal role in the economy and development of Pakistan providing food to consumers, raw materials to industries, and a market for industrial goods. Unfortunately, agricultural production is stagnant due to several barriers including a fixed cropping pattern, reliance on a few major crops, a narrow genetic pool, poor seed quality, and a changing climate. In addition, the high cost of production, weak phytosanitary compliance mechanisms, and a lack of cold chain facilities makes Pakistan agriculturally uncompetitive in export markets. Despite all these issues, agriculture is the primary industry in Pakistan and small farmers continue to dominate the business. Small farmers grow crops for subsistence under a fixed cropping pattern and a holistic approach is required to develop agriculture to improve the livelihoods of the rural populace. This book presents an exhaustive look at agriculture in Pakistan. Chapters provide critical analyses of present trends, inadequacies in agriculture, strategic planning, improvement programs and policies while keeping in view the natural resources, plant- and animal-related agricultural production technologies, input supplies, population planning, migration and poverty, and balanced policies on finance, credit, marketing, and trade.