The Ethnographic Chiasmus

The essays assembled in this volume are shaped by conditions—both enabling and constraining—that can perhaps best be described as an “ethnographic chiasmus.” This expression refers to the surprise and reversal of position that are characteristic of fieldwork, and it attends to the fact that transcultural understanding comes about as a meeting, touching, or “crossing.” Chiasmus also pertains to the relationship between culture and rhetoric in general. Culture structures rhetoric; rhetoric structures culture. Both are coemergent. In order to elucidate this process, ethnography has to focus on the manifold modes of rhetoric through which culture-specific patterns of thought and action are created.

The essays assembled in this volume are shaped by conditions - both enabling and constraining - that can perhaps best be described as an "ethnographic chiasmus". This expression refers to the surprise and reversal of position that are characteristic of fieldwork, and it attends to the fact that trans-cultural understanding comes about as a meeting, touching, or "crossing". Chiasmus also pertains to the relationship between culture and rhetoric in general. Culture structures rhetoric, rhetoric structures culture. Both are co-emergent. In order to elucidate this process, ethnography has to focus on the manifold modes of rhetoric through which culture-specific patterns of thought and action are created.

Anyone who has heard of chiasmus is likely to think of it as no more than a piece of rhetorical playfulness, at times challenging, though useful for supplying a memorable sententious note or for performing a pirouette of syntax and thought. Going beyond traditional rhetoric, this volume is concerned with the possibility of using the figure of chiasmus to model a broad array of phenomena, from human relations to artistic creation. In the process, it provides the first book-length study not of chiasmus, the rhetorical figure, but of chiastic thought. The contributors are concerned with chiastic inversion and its place in social interactions, cultural creation, and more generally human thought and experience.They explore from a variety of angles what the unsettling logic of chiasmus (from the Greek meaning “cross-wise”), has to tell us about the world, human relations, cultural patterns, psychology, and artistic and poetic creation.

"While some scholars have said that there is no such thing as culture and have urged to abandon the concept altogether, the contributors to this volume overcome this impasse by understanding cultures and their representations for what they ultimately are - rhetorical constructs. These senior, international scholars explore the complex relationships between culture and rhetoric arguing that just as rhetoric is founded in culture, culture is founded in rhetoric. This intersection constitutes the central theme of the first part of the book, while the second is dedicated to the study of figuration as a common ground of rhetoric and anthropology. The book offers a compelling range of theoretical reflections, historical vistas, and empirical investigations, which aim to show how people talk themselves and others into particular modalities of thought and action, and how rhetoric and culture, in this way, are co-emergent. It thus turns a new page in the history of academic discourse by bringing two disciplines - anthropology and rhetoric - together in a way that has never been done before."--Publisher's website.

The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare. This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world. Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities - arms and legs, toes and fingers, hands and feet - provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world. The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.

This volume explores the constitutive role of rhetoric in socio-cultural relations, where discursive persuasion is so important, and contains both theoretical chapters as well as fascinating examples of the ambiguities and effects of rhetoric used (un)consciously in social praxis. The elements of power, competition and political persuasion figure prominently. It is an accessible collection of studies, speaking to common issues and problems in social life, and shows the heuristic and often explanatory value of the rhetorical perspective.

This edited volume explores emotion and its translations through the global world from a variety of different perspectives, as a personal, socio- cultural, ideological, ethical and political, even business investment in the latest phases of globalisation. Emotions are powerful in engaging or disengaging individuals, communities, the masses, peoples and nations with distinct linguistic and cultural backgrounds for good, but also for evil. All depends on how emotions are interpreted, that is, translated in “words” or in “facts”, in any case in “signs”. Semiotic reflection on emotions and their interpretation/translation is thus of essential importance. An adequate understanding of emotional phenomena and their complexities calls for different views which together reveal and illustrate inconsistencies in our modern life. The contributors argue that an investigation of types of emotional translation – linguistic and non- linguistic, audio-visual, theatrical, literary, racial, legal, architectural, political, and so forth – can contribute to a better understanding of emotions and how they are exploited to engender injustice, unfairness, absurdity in contemporary life. Nonetheless, emotions are also exploited and oriented – and this is the intent of our authors – to favour the development of sustainable multicultural societies and facilitate living together. A major reference for students and scholars in translation, semiotics, language and cultural studies around the world.