The Everything Guide To Selling Arts Crafts Online

Offers expert advice on selling handmade creations online, covering such topics as building an online presence, creating a business plan, writing copy, developing a marketing strategy, and advertising through social media.

With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton. Based on Sutton's self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your online presence. He shares his proven online sales and marketing knowledge in an easily accessible format, complete with simple actions steps at the end of each chapter. Learn how to completely optimize your Etsy shop, website, or blog, and much more. Some of the topics covered include: -How to design a catchy Etsy banner -How to gain an instant analysis of your shop and where you need to focus your efforts -A crash course on photographing your items and key mistakes to avoid class -Fail-safe copywriting secrets -How to take advantage of Etsy's forums, Treasury, and more -The effective way to use Facebook and Twitter, and why so many people get it wrong A perfect gift for entrepreneurial artists, How to Sell Your Crafts Online offers crafters practical internet marketing techniques from an experienced Etsy seller that will pave the way for a profitable online business! Praise for Derrick Sutton's e-Guide Crafting Success: "This is really a great guide through the mind-boggling thicket of internet selling. It's so easy to follow and straight forward..." --- Etsy seller jenniferwhitmer "I definitely saw a difference in my sales after doing many of the things suggested." --- Etsy seller mishmishmarket "A true wealth of useful information." --- Etsy seller helixelemental "[The steps are] easily presented, so making changes to your shop can be done instantly as you are reading." -- Licky Drake, HappyGoLicky Custom Silver Jewelry "A tremendous amount of information. I learned more from [this book] than from anything I have purchased in five years." --- Etsy seller HandpaintedGifts

Your guide to online success! Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers, including: Tips on creating a sound business plan. Techniques for writing effective copy and taking professional-level photographs. Help with creating a comprehensive marketing strategy. Ways to increase sales through online networking and social media. Best practices for accounting, packing, shipping, and customer service. You'll learn about the pros and cons of all the major art and craft sites, as well as tips for creating your own store online. With The Everything Guide to Selling Arts & Crafts Online, your online business can be up and running in no time!

This practical and inspiring book will guide you through all aspects of selling your artwork and crafts online. Loaded with insider tips and expert advice to help you - from basics to in-depth aspects - including whether to get your own website, where else your work will fit; and how to market and advertise your art, use social media, and measure your successes and weaknesses. Also packed with creative ideas to zero in on what's holding you back, and how to get yourself moving. Heidi Rand sells her work on her website, Etsy, and ArtFire. She earns royalties through Zazzle, Smugmug, Lulu, and Amazon. Armed with the insider tips on selling and marketing art in this book that Heidi learned over several years, you'll have a big advantage over other artists still struggling to wade through it all on their own. Based on her knowledge of a broad range of art and craft sale venues, Heidi's book goes beyond other guides that focus only on selling on a few sites, or selling only traditional forms of art.

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The best way to guarantee success is to sell quality products at reasonable prices. The best and most successful handmade sellers fall into this category. #2 The secret to attracting online customers is to stand out from the crowd. Successful artwork tells a story, and the customer is buying the story as much as the handcrafted item. #3 The Keep Calm phenomenon is a great example of how good luck can strike. This phrase was originally a public-safety slogan from World War II era Great Britain. Now, various iterations of the saying have flooded the Internet on handcrafted products from posters to cups. #4 Your products create your identity, so specialize. You want to have a variety of products, but not a jumble of unrelated crafts. Find your niche and communicate it clearly. Get ready for online sales by creating a decent inventory of items that fit into the definition of your primary product.

Business advice for enterprising crafters, by crafters No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including: • Developing successful product lines • Copyrights and trademarks • Taking perfect product shots • Using analytics to boost your online sales • Selling at fairs, shows, and other retail outlets • Diversifying income through licensing and teaching • Hiring and outsourcing Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.

SELLING YOUR CRAFTS ONLINE Sell your handmade crafts and artwork worldwide on the Web! Do you sell your own handmade crafts or artwork? There’s a whole world of customers beyond what you find at crafts shows and malls. For the first time in history, there’s a great way to reach them: the Internet! In Selling Your Crafts Online, Michael Miller guides you step by step through succeeding in the world’s biggest online crafts marketplaces and attracting new customers where millions of them already hang out. Miller offers crafts-specific tips and advice on everything from creating listings to getting a fair price, processing payments to providing outstanding service. No matter what you make or where you already sell it, you can earn a better living if you also sell online. This guide will help you get started, get successful, and stay successful! -- Create a quick “mini” business plan that improves your chances of success -- Discover what sells best online–and what doesn’t -- Predict your costs, see what competitors are doing, and set your best price -- Write compelling listings and take great photos, even if you’re not a professional writer or photographer -- Create an attractive online presence on Etsy, eBay, and other sites -- Discover and compare growing online marketplaces you never knew existed -- Decide whether it makes sense to create your own craft-selling website -- Set yourself up to accept credit cards, PayPal, or other payment services -- Pack, seal, and ship your merchandise safely without overspending -- Answer questions, handle complaints, and offer guarantees -- Track your inventory -- Promote your business on Pinterest and beyond -- Measure your success and learn from experience

Your guide to online success! Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? In this Online Business book, you will discover: - Pro tips for selling on Etsy, Amazon Handmade, eBay, with Shopify - Discover how to set up shops on Facebook, Instagram, and Pinterest - How to post your product listing on multiple channels at the same time - Methods for using SEO to draw in shoppers looking for products like yours - How to price your pieces online to earn top dollar - Ways to pitch to influencers so your products secure social media attention and much, much more! You'll learn about the pros and cons of all the major art and craft sites, as well as tips for creating your own store online. With this book, your online business can be up and running in no time!