The Fashion Contest

Take up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, The Fashion Show is the must-have guide to showing off a collection. You will learn about: The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show. Future fashion designers, fashion marketers, fashion managers, fashion PRs – and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.

This is your invitation to the front row. Spanning over seven decades and 300 shows, this beautiful book tells the story of the high fashion catwalk. Through this inspirational collection of fashion show invites and tales from fashion week, curator and fashion writer Iain R Webb opens a window into the world’s most exclusive fashion houses. Whether it’s dreamy romance at Givenchy, cutting-edge modernity at Alexander McQueen, floral drama at Valentino, vintage-inspired fun at Kenzo or heartfelt emotion at Yves Saint Laurent’s final haute couture show, the unique themes and styles that have graced the runway in the past 50 years are gloriously curated and described in The Fashion Show. From understated presentation to melodramatic performance, this stylish archive is your passport to the international fashion collections.

Olivia attends her first fashion show… and is disappointed by the boring clothes she sees. Isn’t fashion supposed to be exciting? Olivia decides to take matters into her own hands and put on her own fashion show, featuring her own designs and some very special models.

Take up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, The Fashion Show is the must-have guide to showing off a collection. You will learn about: The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show. Future fashion designers, fashion marketers, fashion managers, fashion PRs – and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals

Beginning with Alexander McQueen's infamous attempt to live stream his 2009 Plato's Atlantis collection on SHOWStudio, this book traces how digital and social media have disrupted social structures within the field of fashion, and transformed the way it is communicated and consumed. Analysing key case studies, from Chanel, Givenchy, Yeezy and Opening Cermony to interactive social media and 'see now buy now' campaigns from Burberry, Topshop and Tommy Hilfiger, The Fashion Show Goes Live analyses the mode and impact of fashion shows' transmission. Through the rise of experimental film, fashion shows tailored for media transmission and the use of live streaming and social media to render shows 'immediate' to consumers, fashion weeks – and fashion shows – have become not just trend barometers but material sites that demonstrate media's effects. Rebecca Halliday evaluates the performativity of consumer relations to such live streams and other mediatized content. In linking these relations back to fashion show footage, she demonstrates that although intended to communicate fashion to mass audiences, these practices also promote it as exclusive and aspirational. Despite democratized, international access to content, the shows themselves remain elite events; kindling new forms of consumer attention, interaction, immaterial labour and desire. Through the microcosm of the fashion show, The Fashion Show Goes Live asks broader socio-political questions about the effects of the fashion industry's mediatization, challenging the notion that new technology has fostered inclusivity.

Enter the world of high fashion with the creative legend who designed and directed the greatest spectacles in fashion with hundreds of unpublished behind-the-scenes images. The New York Times describes Alexandre de Betak as 'the Fellini of fashion and the Cecil B. DeMille of the runways'. For 25 years, Betak has produced many of the fashion world's most memorable shows and events for brands as diverse as Dior and Victoria's Secret. This stunning, lavishly produced volume celebrates his career via set and show photography, as well as hundreds of unpublished behind-the-scenes images. Structured thematically to bring readers inside Betak's creative process, the book provides unrivalled insight into how fashion becomes art as well as commerce.