The Future Of Events Festivals

The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society. This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda. Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.

This is the first book to take a futures approach to understanding event management. It takes a systematic and pattern-based understanding in order to determine the likelihood of future events and trends, capture how the industry is changing and identify important issues that will affect events now as well as the future. It offers an analytical analysis of current and future issues including sustainability, security, impacts of social media, design at both mega event and community level and reviews a good range of different types of events from varying geographical regions. Written by leading academics in the field, this ground breaking book is a valuable reference point for the future of events research.

Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike. The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding. Content: Kim Werner and Ye Ding Acknowledgements PART A Nicole Böhmer, Kim Werner and Imke Wargin Female Careers in the Event Industry – Myth, Reality or Future Vision? Susanne Doppler, Burkhard Schmidt and Liza Funke Work Stress of Event Managers Hans-Jürgen Gaida Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances Steffen Ronft Event Psychology – An Interdisciplinary Approach Chunlei Wang and Xingdan Wang Theorising the “Event View” as a Kind of “World View” Helmut Schwägermann China Outbound Events – A Challenge for European MICE Destinations Markus Große Ophoff, Kai-Michael Griese and Kim Werner Event Organisations at the Interface between Sustainability and Digitalisation Hui Huang and Hanzhi Zhang Festivals and “New Retail”: A Case Study of the “Double 11” Shopping Festival in China Kim Werner, Christina Bosse and Kai-Michael Griese Slow Events: Assessing the Potential for the Event Industry of the Future PART B Aliosha Alexandrov and Kai-Michael Griese Value Co-creation and the Impact on Marketing and Event Management Curricula Xing Lan and Yi Ding Cooperative Transnational Event Management Education: A Case Study of International Event Management Shanghai (IEMS) Mattheus Louw and Thomas Temme Enhancing Student Learning in Event Management: Student Perceptions of a Business Simulation Game Ye Ding, Li Zhang and Chunlei Wang Innovation and Entrepreneurship Education in Event Management: Case studies from Chinese Universities Gernot Gehrke Researching the Future of Event Education Steffen Ronft Appendix: Further references concerning psychological effects and phenomena

Events and festivals have an increasingly vital role in our leisure lifestyles. We recognize them as part of our lives. For some, they are a very significant part of our lives. The network of festivals and events that either adorn the world now, or are planned for the future, can both serve to motivate new visits as well as enhance the lives of the people who live in – or near – the host area. They are also dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. Such dynamic outputs require dynamic inputs. This book looks at different event and festival cases and forwards separate and current managerial implications and responses to these, with reference to the UK, America and Australia. Both up-to-date and forward thinking, the managerial themes addressed are: Creative Management, Festival and Event audience development, Culture and Community, Event and Festival evaluation. Festival and event types include sport events, art festivals, community events, live music and culinary extravaganza. This book was previously published as a special issue of Managing Leisure: An International Journal.

Whether through education, sport or festivity, events form the basis on which we attribute cultural meaning, significance and value to our lives. In this light, community events have the potential to create positive and negative social, cultural, economic and environmental impacts within the community across a wide variety of genres and platforms. This book offers a deeper and more critical insight into the relationships, dynamics and planning processes of festivals and events and the impact this has upon authenticity, cultural consumption and the local communities they serve. It does so by looking at a range of key debates in power theory, event planning and design, event construction, experience and meaning, authenticity, sustainability, social inclusion, accessibility and sponsorship engagement. International case studies are embedded within the chapters, examining the role of stakeholders, local communities, organisers, local governments and infrastructure. This critical event studies text is interdisciplinary and will make valuable reading for students and researchers who are interested in the relationships and dynamics involved in the construction and planning of festivals and events, their immediate impact and their significance for the future.

Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening chapters define festival and event tourism impact concepts utilized in the field and their evolution throughout the years, followed by an exploration of the current issues facing communities. The second part discusses sustainability and environmental issues that affect destinations and communities as a result of festival and event impacts. Subsequent chapters outline further impacts and finally address cutting-edge event tourism development and impact management strategies and considerations such as innovative management approaches, sustainability, and social responsibility, for example, and identify future trends and issues within a multidisciplinary global perspective. A variety of geographical locations are exemplified throughout as well as a range of diverse event types including the Formula One Grand Prix in Monaco, Pope Francis’ visit to Mauritius in 2019, and the 29th Summer Universiade in Taiwan, among many others. Drawing on the knowledge and expertise of highly regarded academics from around the world, this will be of great interest to all upper-level students and researchers in Tourism, Hospitality, Events, and related fields.

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.