The Future Of The Interactive Television Services Market Place

Witnesses: Steven Case, Chairman and CEO, America Online, Inc.; John W. Froman, Executive V.P., Circuit City Stores; Lowell J. Gray, General Manager, Shore.Net; Margaret Heffernan, President and CEO, iCast; Gerald M. Levin, Chairman and CEO, Time Warner, Inc.; and Louis M. Meisinger, Executive V.P. and General Counsel, The Walt Disney Company.

A review of the events which took place in 1992-1993-1994 in the interactive multimedia marketplace

"This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--Jacket.

A decade before, this book predicted that by the year 2010, interactive TV would be a fixture in every American household. The author also predicted that interactive movies would soon allow the audience to change the outcome of films.