The Government S Public Health White Paper Cm 6374

White Paper Cm. 6374 (ISBN 010163742X) was published 16th November 2004.

As health policy at a national level has ever increasing impact on local health services, it is essential that public health students understand how the development and implementation of policy and strategy provide the framework for improving quality, innovation, productivity and prevention in the delivery of healthcare. The book is divided into two sections, with section one covering a strategic overview of national policies, and section two giving specific local implementation of policy examples to support section one. Case studies and examples will help the reader to understand the policy and strategy and to apply them to their local setting.

"In recent years the pace of reform in health policy and the NHS has been relentless. But how are policies formed and implemented? This new book takes a fresh look at the processes and institutions that make health policy, examining such questions as what constitutes health policy, where power lies, and what changes could be made to improve the quality of health policy making." "Written particularly with the needs of students and tutors in mind, this textbook will also be invaluable to policy makers, practitioners and researchers in the health policy field."--BOOK JACKET.

This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resulting from a diverse racial, ethnic, and cultural landscape.

This report looks at the health effects of second-hand smoke, the justification for a ban on smoking in public places, what has been exempted under the Governments proposals and compliance issues. The Committee were surprised to find that Crown properties were exempted from the proposed legislation. It also disputes the Government's contention that an outright ban on smoking in all clubs and pubs would be unpopular and lead to problems of compliance. The Committee therefore recommends that the Government should introduce a comprehensive ban on smoking in all public places, including Crown property.

This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigorous research to enable regulators to constrain the worst excesses of Wall Street. Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. This book asks whether this works and what does it tell us about the relationship between business and civil society? Highly accessible with clear learning objectives, exercises and worked examples, this is also a text that stretches our understanding of the discipline and raises questions about future directions. * First European text in the ground-breaking field of social marketing * Authored by the founder and Director of the Institute of Social Marketing and Centre for Tobacco Control, whose high quality academic research in the field is disseminated to health professionals, government and academics in the UK, Europe and Australasia. * Tailored for accessibility with learning features throughout, the text also adopts an approach that stretches the discipline and takes it further.

The General Practice Jigsaw provides comprehensive and up-to-date information on the future of education training and professional development in general practice and primary care. It is an anthology of work produced by many of the leading figures in general practice across the United Kingdom. General practice now faces challenges that could be seen as threatening the way it traditionally operates but can also be seen as presenting opportunities. This book provides inspiration and guidance to its readers and fuel for the challenges ahead. It shares knowledge and best practice on education teaching and professional development drawing on examples from local regional and national projects. It is essential reading for general practitioners involved in education and training for everyone who needs to know how revalidation and professional development will influence them and for all members of primary health care teams who want to be involved in shaping the primary care organisations of the future.

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.