The Growth Director S Secret

Shortlisted for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018 Growth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business' operations. Explaining why this is, The Growth Director's Secret examines the structural/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth. The book challenges much current commercial and marketing thinking, and introduces important new ideas such as: · The Big Growth Mistake that almost all companies make; · Shopping on Auto-pilot; · the crucial Moments of Maximum Emotional Impact (MoMIs) where all brand choice decisions are made; and · Marketing at Open Minds – a challenging new way to think about building growth-orientated marketing plans. The Growth Director's Secret is essential reading for business owners and managers, proposing a challenging and innovative Growth Paradigm for companies who want to break the constraints of conventional business thinking and set themselves up for significant, sustained, profitable growth.

The Growth Director's Secret offers insightful, practical advice to business owners and managers on how to grow their businesses and brands sustainably, effectively and profitably.

From the BioWare's isometric role-playing roots to its intense space operas and living worlds, chart the legendary game studio's first 25 years in this massive retrospective. BioWare - Stories and Secrets from 25 Years of Game Development puts you in the room during key moments in BioWare's history, with never-before-seen art and photos anchored by candid stories from developers past and present. See what it took to make games in those wild early days. Pore over details of secret, cancelled projects. Discover the genesis of beloved characters and games. Presented and designed by Dark Horse Books, this tribute to BioWare's legacy is a must-have for any fan of the best stories you can play.

Staff Development Nursing Secrets is a practical guide for nurse educators working in staff development. The question and answer format helps provide readers with specific answers to their everyday questions and challenges. The text explores the state of today's healthcare world and identifies the myriad of competencies and skills necessary for a nurse educator to succeed. In addition, nurse educators will gain useful tips and knowledge regarding the planning, implementation and evaluation of many types of educational programming. The text concludes with a section on the nuts and bolts of common staff development programs. Engaging, interactive Q & A format Concise answers with valuable pearls, tips, memory aids, and "secrets" 22 succinct chapters written for quick review All the most important, "need-to-know" questions and answers in the proven format of the highly acclaimed Secret Series® Thorough, highly detailed index

Stop being a seeker - Start being a finder! Self-development is an amazing quest. It's the desire to find your own freedom and happiness. It's about letting go of limitations, and learning how to live successfully. This book is a series of 16 simple "pep talks" for that self-development journey. No hype, no rituals, no follow-on courses. Just a series of conversations to help you finally discover your own true freedom. Forget The Secret, set aside religious texts and ignore the so-called gurus. This book will guide you straight to the only true authority on your own self-development. You.

With a daunting industry-wide business failure rate, construction professionals need to manage risk and finances as effectively as they manage projects and people. The Secrets to Construction Business Success empowers contractors and other professionals to defy the long odds threatening their stability, growth, and very survival. Drawing on the authors’ more than eight decades of combined experience turning around failing firms, this book provides a masterclass in structuring, managing, and futureproofing a construction business. Chapters on measuring and responding to dips in revenue equip executives to recognize and respond to the warning signs of financial distress while chapters on succession planning ensure that organizations survive their founders’ departures. Sample documents and tools developed for the authors’ consulting practice offer field-tested solutions to organizational structure, forecasting, and accounting challenges. A steady source of guidance in an industry with few constants, The Secrets to Construction Business Success makes an invaluable addition to any industry leader’s library.