The Intel Trinity

Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company’s history: Robert Noyce, Gordon Moore, and Andy Grove. Often hailed the “most important company in the world,” Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet. But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions. The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy. With eight pages of black-and-white photos.

When Hector Ruiz joined AMD, quickly ascending to the CEO’s suite, he took the helm of a dynamic company that was nonetheless struggling against perceptions that it could not contend with Intel, the Goliath of the microchip industry. Though AMD’s technology, products, and pricing were keeping pace with or outstripping Intel’s, the market wasn’t responding. Why? Ruiz found deals unaccountably collapsing, his executives stonewalled by business partners, and promising innovations thwarted. As Intel made it almost impossible for its customers to use competitors’ chips, rumors floated that the only reason Intel “allowed” AMD to exist was to stave off antitrust investigations by the Federal Trade Commission. As government investigations began to reveal the truth about Intel’s predatory business practices, Ruiz realized that AMD’s only option was to become David to Intel’s Goliath. Recruiting a team of renowned strategists and industry leaders, Ruiz developed tactics based on superior technology and innovative alliances. And when he finally made the decision to file a historic lawsuit against Intel, the battle between the two rivals escalated, enveloping the entire personal computer industry and bringing to a head a conflict that had been building for more than a decade. This unprecedented inside account of the microchip industry at war offers lessons to all readers interested in the thrust and parry of the high-technology sector—or who face daunting competitive challenges of their own.

Brilliant, brave, and willing to defy conventional wisdom, Andy Grove, the CEO of Intel during its years of explosive growth, is on the shortlist of America's most admired businesspeople. Grove gave Tedlow unprecedented access to his private papers, along with wide-ranging interviews and access to friends and key business associates. The result is not just a life story but a fascinating analysis of how Grove attacks problems. Born a Hungarian Jew in 1936, András István Gróf survived the Nazis only to face the Soviet invasion of his country. He fled to America at age twenty, studied engineering, and arrived in Silicon Valley just in time to become the third employee of Intel. As talented as he was as an engineer, Grove became an even better manager. Tedlow shows us exactly how the penniless immigrant taught himself to lead a major corporation through some of the toughest challenges in the history of business.--From publisher description.

Elegant and concise, this childhood memoir of Andy Grove, one of the pioneers of Silicon Valley, begins in Budapest, Hungary where the author was born into a secular Jewish family in 1936. As a small child, Andris Grof was told, “Jesus Christ was killed by the Jews, and because of that, all of the Jews will be thrown into the Danube.” Grof’s school years were marked by such anti-semitism and interrupted first by the Nazi occupation and then by the post-war Communist regime. He was a good student who excelled at chemistry which he was studying at the University of Budapest when the Hungarian uprising of 1956 persuaded him to “swim across” the border and emigrate to the West. Grove provides an interesting sketch of a boy’s coming of age in a deeply dangerous 20th century Budapest under the control of Nazis and then Communists and concludes the memoir with an account of his escape and eventual resumption of his studies at the City College of New York. “Haunting and inspirational. It should be required reading in schools.” — Tom Brokaw “A poignant memoir... a moving reminder of the meaning of America and the grit and courage of a remarkable young man who became one of America’s phenomenal success stories.” — Henry Kissinger “This honest and riveting account gives a fascinating insight into the man who wroteOnly the Paranoid Survive.” — George Soros “Andy Grove is a tremendous role model, and his book sheds light on his amazing journey. I would choose him as my doubles partner any day!” — Monica Seles “Combines a unique and often harrowing personal experience with the virtues of fiction at its most engrossing — vivid scenes, sharply delineated characters, and an utterly compelling narrative... a wonderful reading experience.” — Richard North Patterson “A poignant tale leading to human courage and hope.” — Elie Wiesel “Grove, the founder and chairman of Intel Corporation, does not whine about his hardships. Instead he recalls ordinary events and matter-of-factly juxtaposes these against the turmoil of midcentury Hungary, creating a subtle though compelling commentary on the power to endure.” — Diane Scharper, The New York Times “Swimming Across tells the childhood stories [Grove] has guarded since first entering the public eye four decades ago... [It] is driven not by executives battling for money and power, but the experiences — some mundane, some extraordinary — of a nonobservant Jewish boy growing up in Hungary through a fascist regime, a Nazi invasion and a Soviet occupation.” — Chris Gaither, The New York Times “ The intelligence, dedication and ingenuity that earned him fame and fortune (he wasTime’s Man of the Year in 1997) are evident early on... Grove’s story stands smartly amid inspirational literature by self-made Americans” — Publishers Weekly “A tight, simply told, extremely intimate memoir... a polished, solid portrait of a particular time and place.” — Kirkus “[A] moving and inspiring memoir... Grove’s account of life in Hungary in the 1950s is a vivid picture of a tumultuous period in world history.” — Booklist

The first book on ‘the most profitable company on earth’, by the bestselling author of Virgin King.

The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archivesThis is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valley'and, ultimately, our modern digital age. Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews. Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophy'the HP Way'that put people ahead of products or profits. There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive company'arguably the world's greatest company. This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees.

Our world today -- from the phone in your pocket to the car that you drive, the allure of social media to the strategy of the Pentagon -- has been shaped irrevocably by the technology of silicon transistors. Year after year, for half a century, these tiny switches have enabled ever-more startling capabilities. Their incredible proliferation has altered the course of human history as dramatically as any political or social revolution. At the heart of it all has been one quiet Californian: Gordon Moore. At Fairchild Semiconductor, his seminal Silicon Valley startup, Moore -- a young chemist turned electronics entrepreneur -- had the defining insight: silicon transistors, and microchips made of them, could make electronics profoundly cheap and immensely powerful. Microchips could double in power, then redouble again in clockwork fashion. History has borne out this insight, which we now call "Moore's Law", and Moore himself, having recognized it, worked endlessly to realize his vision. With Moore's technological leadership at Fairchild and then at his second start-up, the Intel Corporation, the law has held for fifty years. The result is profound: from the days of enormous, clunky computers of limited capability to our new era, in which computers are placed everywhere from inside of our bodies to the surface of Mars. Moore led nothing short of a revolution. In Moore's Law, Arnold Thackray, David C. Brock, and Rachel Jones give the authoritative account of Gordon Moore's life and his role in the development both of Silicon Valley and the transformative technologies developed there. Told by a team of writers with unparalleled access to Moore, his family, and his contemporaries, this is the human story of man and a career that have had almost superhuman effects. The history of twentieth-century technology is littered with overblown "revolutions." Moore's Law is essential reading for anyone seeking to learn what a real revolution looks like.

The triumphs and setbacks of inventor and entrepreneur Robert Noyce are illuminated in a biography that describes his colorful life in context of the evolution of the high-tech industry and the complex interrelationships among technology, business, big money, politics, and culture in Silicon Valley.