The Jamie Oliver Effect

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

This book covers the life and career of celebrity chef Jamie Oliver. The book traces Oliver's childhood in Essex, England, where he dropped out of school due to dyslexia and went on to culinary school. The volume then details Oliver's rise to fame as a television host, author, and activist.

Simple, modern family favourites At this stage in Jamie's life, so much had happened, fast. Now a family man with a social conscience, learnt through opening his restaurant Fifteen, Jamie was working on his School Dinners project. This book is packed with a huge array of recipes, from very humble classics to exciting new flavours. ______ Celebrating the 20th anniversary of The Naked Chef Penguin are re-releasing Jamie's first five cookbooks as beautiful Hardback Anniversary Editions. The Naked Chef The Return of the Naked Chef Happy Days with the Naked Chef Jamie's Kitchen Jamie's Dinners _____ 'The Jamie Effect is being felt not just in schools but in households all over Britain. We must rejoice in the national treasure he is' Vanessa Feltz, Daily Express 'There is only one Jamie Oliver. Great to watch. Great to cook' Delia Smith

There have been famous chefs for centuries. But it was not until the second half of the twentieth century that the modern celebrity chef business really began to flourish, thanks largely to advances in media such as television which allowed ever-greater numbers of people to tune in. Food Media charts the growth of this enormous entertainment industry, and also how, under the threat of the obesity "epidemic," some of its stars have taken on new authority as social activists, while others continue to provide delicious distractions from a world of potentially unsafe food. The narrative that joins these chapters moves from private to public consumption, and from celebrating food fantasies to fueling anxieties about food realities, with the questionable role of interference in people's everyday food choices gaining ground along the way. Covering celebrity chefs such as Jamie Oliver and Rachael Ray, and popular trends like foodies, food porn and fetishism, Food Media describes how the intersections between celebrity culture and food media have come to influence how many people think about feeding themselves and their families - and how often that task is complicated when it need not be.

Jamie Oliver is Britain's best-loved chef. His matey charm and down-to-earth approach to cooking - from The Naked Chef to 30-Minute Meals - have made him a household favourite the length and breadth of the country. Rising from humble pastry chef to television superstar by catching the eye of producers during a documentary about the River Café, his on-screen charisma meant that he featured heavily in the final programme and the offers came flooding in...and so The Naked Chef was born. Jamie's passion shone through and a whole generation of young people were captivated by his enthusiasm. Cooking was suddenly cool! His television series and books gave Jamie fame and fortune the world over, but he always wanted to do something positive with his success. Through his fifteen charity restaurants and campaigns to revolutionise school dinners and get Britain cooking again, Jamie has proved himself to be more than simply a celebrity chef. His desire to bring about radical change has seen him meet with top politicians and raise millions of pounds for good causes. This is the fun and fascinating story behind Jamie Oliver: talented chef, father of four, television celebrity, political campaigner and national institution.

This book takes Jamie Oliver's campaign for better school meals as a starting point for thinking about morally charged concerns relating to young people's nutrition, health and well-being, parenting, and public health 'crises' such as obesity. The authors show how these debates are always about the moral project of the self.

'The School Food Revolution is an important book that deserves success.' Journal of Organic Systems 'A great new book that describes how 'the humble school meal' can be considered as 'a litmus test of... government's political commitment to sustainable development.' Peter Riggs, Director, Forum on Democracy & Trade 'The School Food Revolution should be an inspiration for policy makers and for school heads and school canteen operators.' Tom Vaclavik, President, Organic Retailers Association School food suddenly finds itself at the forefront of contemporary debates about healthy eating, social inclusion, ecological sustainability and local economic development. All around the world it is becoming clear - to experts, parents, educators, practitioners and policy-makers - that the school food service has the potential to deliver multiple dividends that would significantly advance the sustainable development agenda at global, national and local levels. Drawing on new empirical data collected in urban and rural areas of Europe, North America and Africa, this book offers a timely and original contribution to the school food debate by highlighting the potential of creative public procurement - the power of purchase. The book takes a critical look at the alleged benefits of school food reform, such as lower food miles, the creation of markets for local producers and new food education initiatives that empower consumers by nurturing their capacity to eat healthily. To assess the potential of these claims, the book compares a variety of sites involved in the school food revolution - from rural communities committed to the values of 'the local' to global cities such as London, New York and Rome that feed millions of ethnically diverse young people daily. The book also examines the UN's new school feeding programme - the Home Grown Programme - which sees nutritious food as an end in itself as well as a means to meeting the Millennium Development Goals. Overall, the book examines the theory, policy and practice of public food provisioning, offering a comparative perspective on the design and delivery of sustainable school food systems. The cover illustration is by a Roman child. The authors would like to thank the City of Rome (Department for School and Educational Policies) for permission to reproduce it.