The Keys To Commercial Acting

This book is about how to get cast in commercials - plain and simple. Whether you are a seasoned commercial actor, an industry newcomer or the parent of a child actor, the advice in this book will be invaluable in teaching you how to navigate the industry to land more jobs. In this book, acclaimed veteran casting director Stuart Stone shares his insights and experience from behind the camera to help you attain your commercial acting goals. Stuart's inspiring words and no-nonsense approach make this book a must read.

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the craft as well as the business of acting, it tells you how to prepare for commercial auditions and, once you’ve landed a job, how to deliver the most expressive on-camera performance—leading to more work and success in a competitive field. Author Joan See illuminates all the secrets she has learned while appearing in hundreds of commercials over the past thirty years. She shows you how to approach five distinctly different commercial forms and explains the specific acting techniques to employ in each. In fact, Acting in Commercials will take you beyond commercial work, sharpening all your acting skills for a broader film and television career.

Popular television commercial actor Squire Fridell updates his classic guide of inside tips and advice for breaking into the commercial business and for continuing to get work. This revision includes completely new lists of agents, union offices, and publications along with Squire's essential guidelines for industry entries.

Learn how to become a successful working actor in TV commercials in Los Angeles in this fun, step-by-step guide by top Casting Session Director and commercial actor Shaan Sharma. It covers everything you need to know about the business including how to get started, how to get the right training, and how to get an agent and a manager. The book walks you through the entire process of auditioning, booking and shooting projects; all from an insider's point of view. Not just for beginners. Even veterans will learn useful tips to help convert more auditions into bookings.

What is the Secret to Booking a Commercial? This book will teach you all the techniques you need to Book It! Learn how to have a winning slate Master the art of the personality question Discover your unique choices in every spot Handle nerves, making that an asset, not a liability Nail the callback Tips on how to market yourself Know who you are in commercials and much, much more! Learn from the award-winning teacher, coach, and actress who has BOOKED over 375 commercials"

Are You a Beautiful Woman? Great... Are You a Handsome Man? Great... You an Everyday Looking Person? Even Better! Not only BEAUTIFUL PEOPLE, 5'11" plus get work modeling and acting! REAL PEOPLE get work too! Think about it. Monitor your TV for 12 hours. What characters do you see more of on TV commercials, movies, infomercials, web commercials, etc.! It's the "real" person! "Real" people target the "real/everyday" consumer. Modeling and acting is not only fun...it's KILLER money!" Stuart Scesney Author, Talent Adviser Former C.E.O. Talent Factory & Stus Casting, Inc. "Shark repellent for the serious actor...I recommend this book to any new talent." Brian Robinson Marketing Director Morgan Creek Productions

Author David Figlioli is a 25-year veteran of the film, television, theatre and commercial industries. Having booked over 100 principle roles in both national and regional commercial campaigns, auditioned for well over 1,000 commercials, and made in excess of a million dollars from his work acting in commercials, David is uniquely qualified to write a book about The ART and BUSINESS of ACTING in COMMERCIALS. Learn about the business tools and artistic challenges of acting in today's commercial industry. Getting an agent, the commercial audition process, different styles of commercials, along with acting tips and insight that will help you book the job. The ART and BUSINESS of ACTING in COMMERCIALS includes up-to-date listings of the most current commercial agents and commercial casting directors in the New York and Los Angeles markets. Whether you are a new comer to the business of commercials or a seasoned professional, The ART and BUSINESS of ACTING in COMMERCIALS is an easy to read, easy to understand, step-by-step look at the process of getting in, getting ahead and booking the job in today's competitive commercial acting market.

A must read book for actors interested in doing television commercials.